Our Mission

The textiles industry is arguably the most lucrative, creative, consumer facing industry on earth, and we believe it has the power to change the world.

By collaborating to create a truly circular supply chain, we will reclaim the human, economic, and natural value lost in today’s linear system.

The Circle Textile Programme develops the systems innovations necessary for this transition. Together with our ecosystem of brands, collectors, sorters and recyclers, we produce the critical data, tools, and pilot projects that are building the new foundation for a circular textiles industry.


“While the why of circularity is understood, the how is still largely unknown”
Gwen Cunningham


The textiles and fashion industry has circular intent in a linear system. That’s why we focus on the system innovation that is needed to make aspiration a reality.

  • We collect critical data points to baseline the industry’s current status
  • We identify and articulate key systemic bottlenecks to direct action
  • We match and mobilize our network for greater impact
  • We tackle today’s challenges with innovative pilot projects

Latest News

Asket and Lindex join Switching Gear project to explore circular business models

October 22, 2019

Apparel brands Asket and Lindex are the first of four brands to join Circle Economy’s Switching Gear project in order to explore circular business models and connect with a global network of rental and recommerce experts. “Circular business models such as recommerce and rental offer commercial opportunities for brands to innovate their business model while […]

“While the why of circularity is understood, the how is still largely unknown”

October 11, 2018

When it comes to circularity, it seems we need to go back to school as an entire industry – hundreds of apparel brand and textiles businesses worldwide are striving to adopt the circular economy but many lack the know-how to assess their current state and to measure progress, have limited knowledge and understanding of best […]

Circular Economy “in Vogue” at Helsinki Fashion Week

July 16, 2018

As part of Circle Economy’s ambition to place circularity on an international stage and bring the topic to a wider audience, we are proud to announce our official partnership with Helsinki Fashion Week. Helsinki Fashion Week is the world’s first Fashion Week aiming to be 100% sustainable and is taking a ground-breaking stance by putting […]

Circle Economy one of five global partners funded by the C&A Foundation

June 19, 2018

Circle Economy is proud that the “Circular Activation Project” is one of the supported initiatives in which 6 pioneering brands will be guided through a circular innovation process toward new business model innovation in the area of recommerce and renting/leasing. C&A Foundation announced its decision yesterday about the awardees of the open global call about […]

The world’s first Master’s degree in circular fashion entrepreneurship

April 16, 2018

  The Amsterdam Fashion Institute (AMFI), Circle Economy and Fashion for Good have announced that they will form a partnership to evolve the current AMFI MA Fashion Enterprise Creation (MA FEC), launched in 2016, into the world’s first master’s degree focused on circular fashion entrepreneurship.   The MA FEC programme aims to inspire and equip […]

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