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bringING denim brands together to improvE the ecological impact of denim production

The denim industry cannot continue along its current path. Companies are facing complicated sustainability issues that are larger than what they can address individually.

The Alliance for Responsible Denim and Circle Economy are strongly aligned with our desire to produce denim in a sustainable way.

By combining resources and efforts, we can be more effective in addressing these challenges. Pre-competitive collaboration is needed to overcome major systemic, financial and technological barriers. Through the Alliance for Responsible Denim, we use our collective power and ambition to work towards a cleaner and smarter denim industry.

The Alliance for Responsible Denim (ARD) is an initiative from House of Denim, Made-By, Circle Economy, and the Amsterdam University of Applied Sciences. ARD brings denim brands together to collectively take steps towards improving the ecological sustainability impact of denim production.

Our consortium consists of key stakeholders and experts from the denim industry. Although based in Amsterdam, ARD represents international denim brands and suppliers.

We focus on two core impact areas:

Wet Processing Benchmark

This project is led by Made-By and focuses on establishing common measurements and benchmarks on resource use (e.g. chemicals, water and energy) in denim Wet Processing. We aim to develop a measurement from the ground up drawing on existing Wet Processing Benchmarks and to conduct pilots within the denim supply chain as well as with consumers.

Post-Consumer Recycled Denim Standard

This project is led by Circle Economy and focuses on developing a preferred industry buying standard, defining a business model and roadmap for the introduction and scaling up of Post-Consumer-Recycled-Denim (PCRD) production. We believe that by establishing a preferred buying standard we can increase volume of PCRD and further its adoption in the industry.

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