Amsterdam, 6 June 2019
The first Circle City Scan in the Czech Republic provides a visual roadmap to kick-start Prague’s circular transition.
[cta link="http://www.circle-economy.com/wp-content/uploads/2019/06/Prague-Final-Report-20190406_MR.pdf"]Download the report[/cta]
Today, 6 June 2019, Circle Economy and INCIEN launch Circular Prague, a visual roadmap that identifies the strategies that are best positioned to kick-start the Czech capital’s transition towards a circular economy. The collaborative Circle City Scan process has highlighted the potential to promote circular lifestyles in ReUse Hubs, using public procurement, boost the construction through circular procurement, and utilise the city’s food waste as biomethane to power the city’s waste collection fleet. To capitalise on the growing circular momentum, the report provides tangible steps to take these projects from concept to reality, and kick-start Prague’s circular transition.
Prague's households, construction sector, and waste management system are best positioned to kick-start circularity
The Circular Prague report marks the culmination of a Prague’s Circle City Scan; a 12-month collaborative innovation process involving local government, research organisations and businesses. The ‘Scan’ process analyses both the economic and political landscape of the city, as well as uncovers the resource ‘metabolism’ of the city, in order to identify areas of the city with the greatest impact, benefits and momentum to kick-start the circular transition. Contributing a combined CRK 165 billion to the local economy, the city construction and waste management sectors present great opportunities to close the city’s material loops. While Prague’s households, and their generation of 430,000 tonnes of waste each year, are key to create a healthy, sustainable and vibrant city.
"Thanks to the Circular City Scan Prague, we got really inspired. There is a huge opportunity for Prague to make more efficient use of its resources, reduce its climate impact, and at the same time, boost innovation and create new jobs through the innovative circular solutions identified through the Circular Prague project. Now is the time to get these pilot projects off the ground.”
Prague can power its entire waste management fleet on 93,500 tonnes of biowastes
To secure the benefits of a circular economy, the promising opportunities for a circular Prague were developed into practical and scalable circular strategies. For example, biodegradable and food wastes present huge and, as of yet, untapped potential for the city. Developing a biogas plant within Prague could transform the 93,500 tonnes of biodegradable waste that is generated in the city each year could produce almost 7 million m3 of renewable biofuels - enough to power the entire waste management fleet (and still have 40% left over!). Recognising this enormous opportunity, the city of Prague has already taken proactive steps towards making this circular project a reality.
UTILISING BIOMASS AS BIOMETHANE
"This project and study helped us to better understand Prague's material and waste flows. As a result of the process, we have several great pilots projects ideas which we are currently looking to implement. Soon maybe our entire fleet will be running on biofuel from waste."
To bring Prague’s circular transition from conceptualisation towards implementation, the Circular Prague report presents a detailed action plan for each of the circular strategies that were pinpointed. Each action plan emphasises a collaborative and integrated approach to ensure the circular transition.
Along with the a plant to transform biomass to biomethane, two other circular strategies were developed:
From a post-industrial city to an innovative circular hotspot
Over the past decades, Prague has been rapidly reinvented itself as a high-tech, trade and service-oriented economy. Now, the city is recognising the power of the circular economy to boost innovation, competitiveness and create a healthy and sustainable urban environment. Adopting circular strategies can allow companies to create new value out of resources once considered waste, helping to ‘close-the-loop’. These new economic opportunities can boost employment, value-added, and innovation throughout Prague’s vibrant industries.
“Circular Scan Prague is at its end, but the journey of Prague towards the circular economy has just begun. Thanks to an incredible collaboration with our partners from Circle Economy we have managed to create an unseen momentum within the city's departments, highest political levels, as well as local businesses. Everyone is now on board, and ready to start implementing several circular pilots, we have identified. I hope more Czech and Slovakian cities and regions will follow this journey soon enough. It is time we get serious about the change we need to see around ourselves.”
Moving from inspiration to implementation
The circular strategies identified and developed through Prague’s Circle City Scan present a clear way forward for the city. Now it is important for the city and its stakeholders to build upon the momentum and energy that has been created in the circular around circularity. Continued collaboration between the city, businesses, and citizens is crucial to ensure the implementation of these pilot projects, and further propel the transition towards a circular economy.
[cta link="http://www.circle-economy.com/wp-content/uploads/2019/06/Prague-Final-Report-20190406_MR.pdf"]Download the Circular Prague report[/cta]
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For further information please contact:
Circle Economy - Annerieke Douma - Director for Cities and Regions - annerieke@circle-economy.com
INCIEN - Vojtěch Vosecký - Chief Business Officer - vojtech@incien.org
Both knowledge partners will contribute valuable knowledge and insights to the pilot aimed to improve and accelerate the uptake of post-consumer recycled cotton. Textile Exchange is the global non-profit for industry transformation in preferred fibers, integrity and standards and responsible supply networks. ReBlend is a circular textiles and fashion label and change agency to accelerate the transition to textiles with positive impact.
The Cotton Recycling Pilot is a 12-14 month project designed to address barriers to the use of post-consumer recycled cotton and increase supply chain experience with circular textiles. Circle Economy and Recover will bring together supply and demand to establish a mutual understanding of the capabilities and limitations of post-consumer recycled cotton. The project aims to identify brand and retailer requirements for recycled textiles, address available raw materials supply and performance barriers, create reference documents to facilitate faster scaling, and enable the production of real products through supply chain engagement.
Through this partnership, Textile Exchange and Reblend will support the work of the Cotton Recycling Pilot and share data and insights from past projects and ongoing work. The project is additionally supported by the Dutch Ministry of Infrastructure and Water Management. By combining knowledge and working together, industry uptake of recycled post-consumer textiles can be accelerated without reinventing the wheel.
Learn more about the project and get in touch here:
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Amsterdam, 2 May 2019 - Today, Circle Economy announces the strategic partnership of Fashion for Good, the global initiative to make all fashion good, with its Switching Gear project. The initiative aims to accelerate re-commerce and rental business models in the apparel industry. The project will work with 6 brands on a circular innovation process that will help them to design and launch these new types of business model pilots by 2021.
Through this partnership, Circle Economy and Fashion for Good will establish a powerful, global network of over 50 frontrunning solution providers and innovators, brands, and rental and re-commerce experts to exchange insights and tangible solutions to move the apparel industry towards circular business models that can create a positive impact for people and the environment.
Circle Economy proudly confirms the following first founding members of the Enabling Network: Eileen Fisher,Gibbon, MUD jeans, Reflaunt, RePack, Stuffstr, Style Lend, The Next Closet, The Renewal Workshop.
The past two decades have seen a dramatic decrease in the amount of times clothes are worn. Coupled with a shift towards fast fashion, average consumers today buy 60% more items than they did 15 years ago and wear them for half as long. 70% of closets usually go unworn and it is estimated that 33% of women wear items as little as 5 times before disposing of them.
The network will work to bring the topic of apparel rental and the re-commerce market to the fashion industry global agenda, connecting brands with circular innovators and providers, as well as build and share knowledge.
“We are very excited to build the Switching Gear network together with Fashion for Good. We strongly believe that connecting a powerful and active community of brands, solutions providers and experts is key to advancing the practical implementation of circular business models in the market”, says Gwen Cunningham, Program Lead of Circle Economy.
The network, supported by C&A Foundation, is part of the Bridging the Gap initiative, a group of six organisations working to stimulate sector-wide collaboration, facilitate innovative technologies and the design of best practices to enable the implementation of circular business models in the fashion industry’s supply chain. Other strategic partners of the Bridging the Gap group include the World Resources Institute, WRAP, London Waste and Recycling Board, QSA Partners and Forum for the Future.
“Working together as part of the Bridging the Gap initiative, Circle Economy and Fashion for Good, can assess the needs of brands and connect them with innovators and experts working to solve the issues preventing the implementation of circular business models. This network will be a powerful platform to create and share knowledge about how to implement and give scale to the clothing rent and re-commerce system, so we can make fashion a force for good”, Douwe Jan Joustra, Head of Circular Transformation at C&A Foundation.
Recommerce, rental, and leasing offer commercial opportunities for brands to innovate their business model while optimising the useful life of clothes to their full potential and reducing the overall impact of the industry. The Circle Economy project team is currently onboarding 6 core brands for the pilot development, as well as interested solution providers, innovators, brands and experts for the Switching Gear Enabling Network. “Brands and organisations interested in joining this movement to make fashion circular should contact us”, Gwen adds.
[cta link="https://docs.google.com/forms/d/e/1FAIpQLSfiaZvYx8xKZcX-4l93Wkz7Hl2wfJnapdgD1QXtZXqCSNJH0w/viewform"]Apply to join the network[/cta]
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Press contact:
Please reach out to Yasmina Lembachar at press@circle-economy if you are interested in featuring the press release and/or have an interview request.
To join the network:
Please apply to join the network here, or contact Luna Nillese luna@circle-economy.com for more information on joining.
“Switching Gear” is a C&A Foundation supported project that will guide 6 brands on a circular innovation process towards the design and launch of rental and recommerce business model pilots by 2021. Find more information about the project here.
About Circle Economy
We work to accelerate the transition to a circular economy. As an impact organisation, we work to identify opportunities to turn circular economy principles into practical reality.
With nature as our mentor, we combine practical insights with scalable responses to humanity’s greatest challenges. Our vision is economic, social and environmental prosperity without compromising the future of our planet. Our mission is to connect and empower a global community in business, cities and governments to create the conditions for systemic transformation.
More than 50 businesses are now part of our membership community (from large multinationals to active SMEs and innovative start-ups) with whom we co-create practical and scalable solutions, making the circular economy happen. In addition, we work with cities, governments, CSOs, NGO’s, advisory boards and intergovernmental bodies.
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Website
Social media
Twitter: @circleeconomy
Instagram: @circleeconomy
Facebook: @circleeconomy
LinkedIn: https://www.linkedin.com/organization/1671305/
About Fashion For Good
Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.
At the core of Fashion for Good is our innovation platform. Through our Fashion for Good-Plug and Play Accelerator we give promising start-up innovators the expertise and access to funding they need in order to grow. Our Scaling Programme supports innovations that have passed the proof-of-concept phase, with a dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund will catalyse access to finance to shift at scale to more sustainable production methods.
Fashion for Good also acts as a convener for change. In October 2018 the Fashion for Good Experience has opened: the world’s first interactive tech museum dedicated to sustainable fashion innovation. In its hub in Amsterdam, Fashion for Good also houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide about cradle-to-cradle apparel.
Fashion for Good’s programmes are supported by founding partner C&A Foundation and corporate partners adidas, C&A, BESTSELLER, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target and Zalando.
About C&A Foundation
C&A Foundation is a corporate foundation here to transform the fashion industry. They work with change-makers all over the world, offering financial support, expertise and networks to make the industry work better for every person it touches. The foundation collaborates with a variety of stakeholders, including NGOs and industry partners, and works closely with smallholder farmers and garment workers. C&A Foundation is driven by the belief that despite the vast and complex challenges, collaborative action can make fashion a force for good. www.candafoundation.org
Twitter: @CandAFund
A Community of Practice (CoP) led by Circle Economy, the Amsterdam-based circular economy group, and Sustainable Finance Lab, the network for sustainable finance, launch an open infrastructure pilot project to reduce the administrative burden on product-as-a-service businesses.
The decentralised digital Circular Service (CISE) platform has been developed by a specially convened Community of Practice (CoP) in collaboration with Bundles, Rabobank, Allen & Overy, ABN AMRO, ING Bank, DLL, and Leystromen, with the support of Nederland Circulair!
The CoP designed a decentralised digital infrastructure to lower the administration costs, in time and money, of providing circular services. The platform will automate administration and network coordination for circular, pay-per-use service providers. Key learnings from the proof-of-concept phase are available in a Circular Service Platform whitepaper, to be launched on April 11.
The Circular Service platform has been tested for three different types of assets: milk, cars, and washing machines. Companies and entrepreneurs who are keen to transition to a circular, pay-per-use model are invited to pilot their service on the platform.
The Value Hill
In the circular economy, supplier and providers of different types (hardware, consumables, and service providers) collaborate to optimise the lifetime of the assets they provide as a service. This collaboration spans from pre-use to post-use, and can be represented in terms of a value hill for any product; for example, a washing machine, or a set of headphones.
An integrated life-cycle system requires that all costs and services involved in operating the asset are shared between participants.
“The technical infrastructure we developed is a means to scaling circular initiatives. Commercial benefits don't come from the maintenance of the infrastructure, but from the circular business that is facilitated by it. Therefore, it is essential that the platform be open-source and community-maintained”
Elisa Achterberg, Project Lead at Sustainable Finance Lab
Collaboration of this nature depends on trust and openness in the network which services the asset. To date, such networks have incurred challenges in coordination and administration, in particular in relation to financing needs and often complex divisions of ownership.
The Circular Service Platform (“CISE” Platform)
The “Managing Value in Circular Networks” Community of Practice (CoP) designed a decentralised digital payment platform for circular pay-per-use business models. The platform could support automatic execution and enforcement of contracts (or “smart contracts”). In future, such a platform could be engineered to support micropayments.
The CISE Platform aims to unburden pay-per-use service providers, such as Bundles, from the administrative hassles involved in servicing assets. The platform functions as a flexible and open facility and is collectively owned and maintained by the service providers.
“The question is: how do we ensure that the value created with our asset is made transparent, and that everyone is compensated according to their performance and that upsides and downsides can be shared?”
Marcel Peters, CEO Bundles
“The advantage of DLT is transparency, the disadvantage is transparency”
Rob Guikers, Innovation consultant at Rabobank
“It is not about removing intermediaries. Whether existing or new players take on the new roles that come up does not matter, as long as it brings a circular economy closer”
Arnoud Boot, professor of Corporate Finance and Financial Markets, University of Amsterdam
The CISE platform is currently in pilot stage and has already been piloted with electric cars (pay-per-driven km), milk robots, and Bundles’ pay-per-use washing machines.
What’s next?
Entrepreneurs keen to provide pay-per-use/circular products or services are welcome to join and make use of the platform; so are financiers seeking to support such value propositions; as well as distributed ledger technology experts and enthusiasts interested in how the technology can enable a circular economy.
“It is my goal to put this story into practice by involving the parties that actually transition towards a circular economy. If you fail to address real challenges companies have, your efforts are useless.”
Henk Kuipers, Innovator at Rabobank
“The economic reality changes so fast that it is only by bundling our knowledge that we can contribute substantially to the transition towards a circular economy"
Beryl van Wilgen, ABN AMRO
For more information on the platform and on the design choices involved in its development, download the whitepaper at http://circle-economy.com/circular-service-platform
[cta link="http://circle-economy.com/circular-service-platform"] Download the whitepaper[/cta]
The “Managing Value in Circular Networks” Community of Practice brought together experts from Circle Economy, Sustainable Finance Lab, Bundles, Rabobank, Allen & Overy, ABN AMRO, ING Bank, DLL, and Leystromen, and was supported by Nederland Circulair!
The post-consumer textile waste problem is looming large, and industry leaders are committed to solving this issue. In 2019, Circle Economy and Recover are taking action to address key barriers to cotton recycling and help scale up the use of mechanically recycled post-consumer cotton.
Brands and retailers know the future is circular, and recycled textiles are a vital part of this industry transformation. Many brands and retailers have signed commitments or set targets in order to take action on post-consumer textile waste. However, understanding the practical considerations in designing and implementing closed loop supply chains is difficult, and no one company can do it alone. Circle Economy and Recover have set up the Cotton Recycling Pilot to make it easier for industry players to focus, achieve targets, and make a lasting impact. We invite brands and retailers to join the project and address key barriers to scaling up the use of recycled post-consumer cotton, receive recycled yarns and get help implementing them within their supply chain.
Join our webinar to find out more about the current status and barriers for cotton recycling and to learn more about the pilot project.
28 March at 4:pm CET / 10:am EST.
[cta link="https://www.eventbrite.com/e/webinar-taking-cotton-recycling-to-the-next-level-tickets-58709914936"]Secure your sport[/cta]
Couldn't make it to Beyond Next, the Circularity Festival, last month? We compiled all key insights and highlights from the event so you don't miss out!
Circle Economy and the Amsterdam Fashion Institute (AMFI) welcomed a host of circularity frontrunners to Amsterdam on February 7th and 9th for Beyond Next, the circularity festival. Beyond Next brought together a great mix of industry professionals and the next generation of young talent for two days of speeches, panel discussions and workshops. We are especially grateful to our four partners, ABN AMRO, HEMA, the City of Amsterdam, and Nationale Postcode Loterij for making the festival a big success! Check out key facts and figures about the festival here!
The festival also hosted four challenges on themes of urgent importance and global relevance. Within the course of two days, multidisciplinary groups of experts and ambitious students knuckled down and combined their brainpower in an intense circular economy hackathon to develop 12 new solutions to key circularity challenges. The four solutions that won over the jury were presented on stage at the festival and are due to be implemented by challenge partners ABN AMRO, AMFI, HEMA and the City of Amsterdam over the next year. From renting your children's toys to closing the loop on organic waste for Amsterdam's food businesses, these ideas have tremendous potential to advance to the circular economy. Click through to learn more about all twelve solutions here!
At Beyond Next, more than 40 speakers joined our keynote sessions and panel discussions - a sequence of inspiring, motivational, and at times jaw-dropping speeches on themes related to the circular economy and sustainability. Our plenary session kicked off with a keynote speech from Kate Raworth, self-described ‘renegade economist’ and bestselling author of Doughnut Economics. She made a passionate advocate for the circular economy, urging a cognitive shift from the 20th-century extractive mindset to a new 21st-century generative mindset. Learn more about what it takes to shift to such a mindset here!
When it comes to building circular business models, the key actors in companies and capital markets often experience what has been described as a split heart. What is a viable pace of change? Is there a certain ‘trade-off’ between divergent values? Is it possible to reconcile maximum (often short-term) financial returns and doing the right thing? Frans van Houten, CEO of Philips; Carola Wijdoogen, Corporate Sustainability Officer of Dutch rail operator NS; and Martin Stuchtey the founder of consulting firm Systemiq, joined us on stage to make the practical case for circular business models.
https://www.youtube.com/watch?v=0nmV_himZOI
Beyond Next 2019
Browse through the livestream here:
All about the Doughnut and Circularity in practice!
Megatrends and solutions
Business opportunities in Circularity
The Circular Economy mindset and Fashion beyond growth
The way forward: How to move ahead & beyond
Interested in participating in the next edition of Beyond Next? Contact us!
Watch this space for more key learnings from the festival! Please, stay in the loop!
With our partners ABN AMRO, AMFI, HEMA and the City of Amsterdam, the festival jointly hosted four challenges on themes of urgent importance: promoting access over ownership, the role of fashion education, single-use plastics, and organic waste recovery.
In preparation for the event, from December 19 to January 21, we crowdsourced more than 400 ideas and insights from a global community of students, citizens, entrepreneurs, and countless other industry professionals. The Circle Economy team identified and clustered all submissions into key areas of opportunity that served to inspire and support the development of new solutions at the Beyond Next challenge workshops.
Below are the four solutions that were presented on stage at the festival:
This is the story of why Balloons Blow and Straws Suck. 3/4 of three to twelve year old kids in the Netherlands throw a birthday party every year. Because most of the party necessities out there today are made of single-use plastic, these parties produce an estimated one million kilos of plastic waste. The production of this amount of plastic alone creates the same CO2 emissions as a full Boeing 787 flying between Amsterdam and New York 25 times!
What if HEMA would provide us with the opportunity to rent a party? This would not only be good news for the environment, it would also be a great service. Imagine — you go to HEMA’s website, and you just order the party you like: a kid’s birthday party, a BBQ party, a HEMA wedding! Of course you can customise your party: you pick your kid’s favourite theme, such as “Princess”, “Badman” or “Ajax”, and you click on what you need, and on the amount you need: 6 banners, 25 cups, 15 plates, 10 dresses, 10 hats, 50 balloons. You can get it delivered, or you can pick it up yourself at a HEMA in your neighbourhood. At the end of the day you just put all the cutlery and party props back in a box, and you have it brought back to HEMA.
Check out the other solutions that were developed at Beyond Next for this challenge on Circle Lab >
On average, children have 70+ toys and parents spend over €6,000 on toys over the lifetime of their kids. Children demand different toys at different age levels, and the experience is that they outgrow their toys quickly. Next to this, many kids have a few favourite toys and the majority of their 70+ toys is never used. A real cost to the environment.
To save the environment, to unburden parents and free up space in the house and to shift mindsets as early as possible, Toybox provides a toys-as-a-service proposition where parents can subscribe to starting from €20 a month. Storage, logistics, cleaning, refurbishing/repair when needed is all taken care of by Toybox. Parents can decide themselves how long they would like to keep a certain toy. Both online and via pop-up location toy exchanging can take place. Sharing toys will teach children the circular mindset!
Check out the other solutions that were developed at Beyond Next for this challenge on Circle Lab >
For current and next generation fashion professionals (AMFI students, AMFI staff and AMFI alumni), who are lacking the latest knowledge on circularity and sustainability, and the skills to put that knowledge into practice, the Leadership Learning Circle is a training and re-training programme that builds leadership skills and expertise on circular innovation, via workshops, masterclasses, field trips and real life case studies.
Neither students, teachers nor present day fashion professionals are equipped to deal with the new fashion reality. We must all go back to school. Instead of siloed efforts to educate and re-educate, we should be conducting this future-proof training at once, with students, staff and fashion professionals around the same table. In addition to hard skills and content knowledge, we also recognised that leadership skills are critically needed to activate this new found expertise in a practical way and incite change within a project, classroom, or brand.
The LLC will combine the two. The LLC is an intensive 1-year programme in AMFI that jointly retrains a collective of students, educators and fashion industry professionals, therefore enabling life-long learning. The reality school concept remains core to the programme, as students and staff will be imbedded in the brands that are participating (1 day per week) and the fashion professionals will be embedded in AMFI (1 day per week). In addition, the group will ‘learn by doing’ through continual experiential field trips and masterclasses.
Check out the other solutions that were developed at Beyond Next for this challenge on Circle Lab >
70% of restaurants throw out 50% of their organic waste, 65% of food SMEs in Amsterdam don’t know how to close the loop, and, according the the AMEC, the number of small scale food associated producers are rapidly increasing.
To connect supply and demand, divert organic waste, and close the loop on organic waste for Amsterdam’s small independent food businesses by 2025, Afval Afhaal (“Waste Collection”) uses local street sweepers (an existing infrastructure in Amsterdam) to pick up organic waste from small scale food producers and SMEs and deliver it to producers who need it. An online database or marketplace enables registered businesses to list their resources and find raw materials for their own production, and incentive schemes with partnering organisations would encourage adoption.
Check out the other solutions that were developed at Beyond Next for this challenge on Circle Lab >
We are currently developing roadmaps for each of these solutions with our challenge partners and will keep you up to date on progress made over the next year through Circle Lab, but we encourage you to start your own project around one of these themes!
Keen to work on one of these ideas in your own city? Get in touch with us! >
Together with the Amsterdam Fashion Institute (AMFI) we welcomed a host of circularity frontrunners to Amsterdam on the 7th and 8th of February during Beyond Next, the first circularity festival.
True to our style, we designed the event with an emphasis on practical steps to accelerate the transition to the circular economy. Beyond Next brought together a great mix of industry professionals and the next generation of young talent for two days of speeches, panel discussions and challenge workshops.
The festival created a unique blend of inspiration and problem-solving. Half of the 650 tickets were reserved for students, whose contributions made the forum so unique. Our theme of ‘Shifting Mindsets’ attracted wide support. We are especially grateful to our four partners, ABN Amro, HEMA, AMFI and the City of Amsterdam.
The programme kicked off with a series of industry workshops at ABN Amro’s circular ‘living lab’ in Amsterdam’s business district, also known as the Circl in the Zuidas district. The pavilion itself is constructed entirely on circular principles. For example, the insulation consists of fibres re-purposed from 16,000 pairs of old denim jeans donated by the bank’s employees. The lift is leased from the manufacturer on a pay-per-use basis.
The second part of Beyond Next took place at HEMA headquarters in north Amsterdam. In response to the alarming plastic pollution in our oceans, the Dutch retail chain has set itself a mission to become a part of the solution in tackling the problem. HEMA has banned plastic straws, coffee spoons and stirrers from its stores and aims to reduce plastic packaging in their store by 25 per cent in 2025 and 100 per cent recycled or bioplastic in 2025 for all products.
In the same spirit, we wanted to walk the talk at Beyond Next. For our event, we took a number of initiatives to reduce plastic and organic waste from the festival. Catering company Catering Lokaal supported our goals. Not only did they ensure that participants were fuelled by delicious, locally-made and sustainable foods, but they also created an on-site marketplace for leftover ingredients that we could bring home to reduce food waste at the end of the event. Participants were invited to bring their own water bottles to refill, as no bottled water was supplied.
More than 40 speakers joined our keynote sessions and panel discussions — a sequence of inspiring, motivational, and at times jaw-dropping speeches on themes related to the circular economy and sustainability.
Kate Raworth, bestselling author of Doughnut Economics, highlighted the importance of shifting from the 20th-century extractive mindset — focused on extracting financial value — to a 21st-century generative mindset focused on qualitative benefits for people and planet.
Frans van Houten, CEO of Phillips, explained that circular principles have transformed customer relationships in the medical equipment sector. By retaining ownership of its devices, Philips is now in the business of selling benefits instead of machines.
With our partners ABN AMRO, AMFI, HEMA and the City of Amsterdam, the festival jointly hosted four challenges on themes of urgent importance to each partner. These were: product-as-a-service, fashion education, single-use plastics, and organic waste in a circular city.
In preparation for the event, from December 19 to January 21, we crowdsourced more than 400 ideas and insights from a global community of students, citizens, entrepreneurs, and countless other industry professionals. The Circle Economy team identified and clustered all submissions into key themes that served to support the development of new solutions at the Beyond Next challenge workshops.
Once again, we would like to give our heartfelt thanks to all participants for making the circularity festival a huge success. We hope that the ideas generated from Beyond Next will be taken beyond Beyond Next! Watch this space for more on the winning ideas of the workshop challenges, key learnings from the Exploration Track and of course more pictures from the event! Please, stay in the loop!
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