April 22, 2020

Covid-19 and the circular economy

An open letter to anchor our reflections and invite dialogue around the covid-19 pandemic and the circular economy

We stand in solidarity with everyone affected by the pandemic. Covid-19 has plunged the entire world into a state of flux. Today, we are more aware than ever of the interdependencies binding our natural, social and economic systems. We are all connected and only as strong as our most vulnerable citizens.

Business as usual is failing both people and the planet. The covid-19 pandemic has further exposed how the linear economy cripples economic resilience, exacerbates social inequality and depletes natural resources. Under the collective experience of the pandemic, there has never been a more salient time to imagine a more sustainable ‘new normal’. 

The circular economy allows us to collectively reimagine and redesign our world. As we reflect on what this redesign could mean for a post-pandemic world, one critical question is: How can the circular economy shape a more resilient, socially just and environmentally safe world?

This is an open invitation to share your reflections. As the situation continues to unfold, we call on our readers, partners, stakeholders and community to join us in an open dialogue and together navigate the transition to a safe and just post-pandemic world. We will be using the hashtag #circularpostcovid to share our thoughts, questions and ideas around the subject, and invite you to do the same. 

If all the world’s a stage, now is a time to retrain the actors, adapt the script and rewrite the story.

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