The Coalition Circular Accounting has explored the ambition of three Dutch facade builders—Alkondor, Blitta and De Groot & Visser—that aim to offer Facades-as-a-Service: a pilot for a customisable, dismantable facade as a method to battle waste and increase the circularity of buildings.
Our global economy has hit a new milestone: for the first time in history, it is consuming 100 billion tonnes of materials a year. Concurrently, the global reuse of resources is in reverse, with the global circularity rate falling from 9.1% in 2019 to 8.6% in 2020. In reversing this trend, the built environment is a prominent sector to consider as it is the world’s most material intensive sector consuming 42.4 billion tonnes annually. By 2050, the European building stock alone will have grown by 13%. Within this sector, sustaining and extending the lifetime of buildings and infrastructure and appreciating the future value of built assets can have great impacts in reducing the CO2 footprint and becoming more circular.
In its latest whitepaper, the Coalition Circular Accounting explores the ambition of three Dutch facade builders — Alkondor, Blitta and De Groot & Visser — that plan to offer Facades-as-a-Service as a method to battle waste and increase the circularity of buildings. This is a pilot for a customisable, dismantlable facade that provides a building with ventilation, sunlight regulation and energy generation, all adjustable by remote control. Instead of being sold, this facade will be realised as a service and consequently remain in possession of its builders. However, current financing models can present major barriers for companies with circular business aspirations. Asset ownership for example, characterized by an extended balance sheet, is unpopular amongst financiers and suppliers, whilst essential for incentivising a long term business perspective.
The Facades-as-a-Service case: Insights and takeaways
The three facade builders, Alkondor, Blitta and De Groot & Visser, are collaborating with area developer AM, in the realisation of the pilot project ‘Facade-as-a-Service’ in the Bajeskwartier area development by AT capital, Cairn and AM in Amsterdam. By retaining ownership of their facades, the three Dutch builders aim to expand the lifespan of their products, maintain control of valuable assets and generate a profitable revenue on the long run. The Product-as-a-Service business model benefits circular construction by incentivising manufacturing companies to retain responsibility for their product and its performance and environmental impact before, during and after its lifespan.
In light of the current and persistent financing barriers facing circular companies in the built environment, the Coalition Circular Accounting has launched a white paper that elaborates on the opportunities and risks of Product-as-a-Service business models. The paper proposes a new contractual structure as an enabler and raises the issue of the misfit between current financing structures and circular business models. The main takeaways of the Facades-as-a-Service case are:
We tend to view circular business models from a traditional perspective. Product-as-a-Service (PaaS) is characterized by access to the product, the performance of the product and the services around the product. With Product-as-a-Service, the value for the consumer does not lie in owning the product but in the option to use a service, thereby unburdening the consumer from the responsibility for maintenance and repairs.
A Product-as-a-Service company is often asset-heavy. Namely, ownership shifts from the consumer to the service provider. Therefore, one cannot simply compare PaaS companies with traditional companies. PaaS companies keep control of their assets which is reflected in a growing balance sheet. Where a growing balance nowadays is still interpreted as risky, in the circular economy this will signal that companies are taking long term responsibility for their products.
A fundamental principle of the circular economy is the infinite use of raw materials. Assigning a value to these resources is essential, wherever they are. The term residual value (the estimated value of an asset at the end of its useful life) detracts from this circular idea. That is why we prefer to talk about harvest value. Harvest value is not only important in principle, it can also be the decisive factor for the success of a circular business model since it creates new business opportunities by for example serving as security for financing
In the transition to a circular economy, we regularly run into laws and regulations that are obstructive or lacking. In the circular economy—as is the case with Product-as-a-Service—it may be opportune to shift ownership from a consumer to a service provider. In the built environment, this leads to problems because building components that are offered as a service legally become part of the building (otherwise known as accession). That is why new legal structures have been created that make Product-as-a-Service in the building sector easier to implement.
Financiers are attempting to translate new circular business models into appropriate financing structures. Pre-financing assets are at the core of the Product-as-a-Service business model. The underlying security of Product-as-a-Service is a combination of the cash flows and harvest value of the assets. Because the Product-as-a-Service model is still not commonly used and financiers have to operate within the current standards of the regulators, the market is still reluctant to finance these types of business models. The interpretation of financial ratios and underlying securities must be adapted to circular thinking.
Coalition Circular Accounting: Concrete challenges, replicable solutions
The Netherlands Institute of Chartered Accountants (NBA) and Circle Economy founded the Coalition Circular Accounting to identify accounting related challenges in the circular economy. Together they create solutions and best practices to overcome these barriers. The coalition includes experts and scientists in the field of finance, accounting and law from: Invest-NL, ABN-AMRO, Rabobank, Triodos Bank, KPMG, Allen & Overy, Sustainable Finance Lab and scientists associated with Nyenrode Business University and Avans University of Applied Sciences.
Throughout 2020, the coalition will bring together experts to discuss and work out three specific, existing circular business models with a valuation or reporting issue. These cases are chosen to cover a diverse range of challenges. The presented findings and solutions are generalized to be applicable to other cases elsewhere and made freely available in the form of whitepapers.
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