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Circle Economy Climbs a Dutch Mountain
Circle Economy Climbs a Dutch MountainCircle Economy Climbs a Dutch MountainRead more
Circle Economy Climbs a Dutch MountainCircle Economy Climbs a Dutch Mountain
October 30, 2018
Circle Economy Climbs a Dutch Mountain

For most of us at Circle Economy, we are pretty well versed in the insane amounts of "waste" that we are continually throwing "away". When our newest team member, Magnus, joined Circle Economy, we got a chance to revisit the feelings we all had when we first realised the immense mountains of "waste" we generate. The story below is Magnus' recounting of his first experience to a textile collecting/sorting facility.Last week, members of Circle Economy set out to conquer the Netherland’s tallest mountain. That’s right, you’ll be quick to quip, the country isn’t exactly famous for its ‘above sea level’ statistics. Well, quip on friends, we’re not talking about a literal summit. Rather, our mountain was a metaphorical one, the Dutch clothing mountain, and while we did climb on top of the clothes at various points, that wasn’t our initial objective.  

textile collecting/sorting facility

We were taking part in a sorting trial for Circle Economy’s Fibersort project. The Fibersort automatically sorts large volumes of post-consumer garments and finished products by fibre composition so that they can be recycled into new, high-quality textiles. With the end goal of a fully operational and commercialized Fibersort machine, Circle Economy employees joined forces with Worn Again, a chemical recycler and Fibersort partner, to do some initial testing of Fibersorted outputs. While this information will be crucial for the development of the technology, from a personal perspective, the experience of spending time at a textile collecting/sorting centre laid bare the scale of the problem ahead of us in physical terms. It’s often difficult to put the daunting statistics into meaningful terms. The 235,000 tonnes of post-consumer textile “waste” produced annually in the Netherlands is equivalent to 20 times the weight of the Eiffel tower. For those living in NWE, the 13kg of waste we produce individually is the same as throwing away over 90 medium sized t-shirts each year! Seeing that towering mountain of discarded clothes bailed and stacked to the ceiling exposes in concrete terms the relentless waste the clothing industry produces. Book your day out at a local collecting/sorting centre now, to get an insight yourself.

Inside the collecting/sorting centre

Inside the facility, reusable and recyclable materials travel vertically, horizontally, back and forth between different sensors and sorters before they end up neatly packed in cubes. The process is efficient, relentless and endless.Every few hours the break bell rings and the sorters rush off for cups of coffee and 10 minutes of rested legs. The warehouse falls eerily silent. Walking through towards our own lunch, crates and crates of packed clothing tower overhead. Recognition of the scale of the operation underway and the challenge ahead is humbling. It also made us wonder where these mountains of material will end up. We have to turn to those aforementioned statistics to answer that question.

Inside the collecting/sorting centre

Of those 20 Eiffel towers generated in the Netherlands alone, only 90,000 tonnes are collected annually. With the remaining 62% being incinerated, our current best efforts reprocess just over ⅓ of potential waste available. The Wieland/Smart Fibersorting facility (where Fibersort currently operates) just north of Amsterdam, sorts 200 tonnes of clothing per week. Of that, around half can be reworn but only 5% will be resold within the county, while the rest is exported. The remaining clothes that cannot be reworn would ideally be recycled into new textiles, however, the actuality is that most are downcycled for other industries or incinerated. These statistics highlight many issues. The high export rate raises questions about the merits of exporting unwanted clothing, particularly to less economically developed countries; and whether the costs of landfilling/incinerating textiles should be diverted to build new systems/technologies that can recycle these old garments into new textiles..

A little summary of the week:

On the practical side, it was a week of hard work. Together we pre-sorted 4.9 tonnes of textiles, with 3.3 tonnes of this being sorted by the Fibersort machine. We then carried out a quality control step on 228 items and picked materials for 3 “products” for various testing. These textiles were then all weighed according to their feedstock batch and Fibersort grade, and are now packed up ready to be shipped for further testing and recycling trials.The new data we produced with this trial is already proving very useful. It showed that the Fibersort is able to sort for the necessary inputs required for Worn Again's chemical recycling technology; it found cotton and polyester make up over 96% of the content in what is considered representative feedstock, with polyamide, acrylic and other fibres in very low quantities.In addition to our contribution toward the development of the Fibersort technology, from a personal perspective, the experience was invaluable. As a new recruit to Circle Economy’s Textiles Team, for the first time I came face to face with the mountains of waste we produce in real terms. Facing up to that reality, often hidden behind dizzying statistics, is both daunting but necessary. Overcoming the sense of helplessness that facing up to our environmental crisis often inspires, the massive potential for improvement is clear. While technologies like Fibersort make closing the material loop an approaching reality, there are also several steps you can take as an individual to accelerate that transition towards efficient recycling of post-consumer waste:

A little summary of the week
  • Think twice before buying new and try to buy secondhand - there are plenty of clothes already in circulation.
  • Donate all clothes - if they cannot be reworn, the collector/sorters will recycle them when possible.
  • Make sure all donated clothes are clean and dry. Wet and dirty clothes increase the chance materials will end up in landfill/incineration!
  • Visit a local collector/sorter  - the chance to see this puts our consumption and disposal problem into perspective.

As a brand/ business you can also take concrete steps by taking part in an upcoming post-consumer textile recycling pilot. Learn more about Circle Economy’s Recycling trials here.

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Evaluating 70+ projects that are accelerating Amsterdam’s circular economy
Evaluating 70+ projects that are accelerating Amsterdam’s circular economyEvaluating 70+ projects that are accelerating Amsterdam’s circular economyRead more
Evaluating 70+ projects that are accelerating Amsterdam’s circular economyEvaluating 70+ projects that are accelerating Amsterdam’s circular economy
October 18, 2018
Evaluating 70+ projects that are accelerating Amsterdam’s circular economy

AMSTERDAM, 17 October 2018 – Today the City of Amsterdam, Circle Economy and Copper8 launch ‘Amsterdam Circular: evaluation and action perspectives’ a comprehensive consolidation of insights from the practical implementation of 70+ circular projects in the circular City of Amsterdam and is validated by 100+ local businesses. The in-depth insights of the full report span eight municipal instruments applied over five value chains and offers practical action perspectives for cities to effectively accelerate their transition towards a circular future. Further buildings on these insights, City of Amsterdam and Circle Economy also launch a digest ‘Municipal policy for the circular economy: Lessons learned from Amsterdam’ which translates the key learnings Amsterdam’s circular projects into 17 practical actions for urban policymakers to accelerate circularity.[cta link="https://www.circle-economy.com/wp-content/uploads/2018/10/amsterdam-evaluation-EN-20180328.pdf" ]Download the full report[/cta][cta link="https://www.circle-economy.com/wp-content/uploads/2018/10/Municipal-Policy-for-the-Circular-Economy-Lessons-learned-from-Amsterdam-FINAL.pdf" ]Download the digest[/cta]Sharing learnings from Amsterdam’s 70+ projectsThe ‘Amsterdam Circular: evaluation and action perspectives’, is the second release in the three-part series that shares the most recent insights from Amsterdam’s pioneering journey towards a circular economy. With the momentum behind the circular economy only growing, it is important to consolidate and share these on-the-ground learnings of a frontrunning city to identify key municipal instruments that can accelerate a city’s transition towards circularity. Policy to boost the circular economyThe transition towards a circular economy is no easy feat, and can only be realised through effective engagement of, and collaboration between business and government alike. Throughout their journey to become fully circular by 2050, the City of Amsterdam has recognised the importance of such a holistic approach; actively encouraging the experimentation and implementation of circular strategies, enabled through a number of municipal instruments. This proactive ethos has resulted in the completion of over 70 circular projects throughout the city. Ultimately, in order to help spark a circular transition globally, it is important to consolidate these pioneering insights into practical actions that other city leaders can adopt. Evaluation of 100+ businesses in 73 circular projects over 5 value chains. The Amsterdam Circular: evaluation and action perspectives is the outcome of an extensive and collaborative project carried out by Circle Economy and Copper8 in 2018. The study, commissioned by the City of Amsterdam and the first of its kind in the world, conducted a thorough evaluation of the 73 completed circular projects in the city through participatory workshops and interviews with the 100+ companies involved. The report Amsterdam Circular, evaluation and action perspectives not only provides a thorough evaluation of eight key municipal instruments, but also analyses the progress of the circular economy in five value chains of the national Transition Agenda, including construction, consumer goods, and biomass. From these detailed insights, five key actions perspectives were created to continue the city’s momentum towards becoming a fully circular city.

We are facilitating and supporting people who actually want to do business in a circular economy, who want to reuse things, who want to have a minimal footprint. We have started 70 projects, from which we learn. Learn both from the mistakes we make but also from the successes we have, to make sure that these projects are examples, and they can inspire others to do the same.” - Marieke van Doorninck Deputy Mayor Sustainability of Amsterdam.- Marieke van Doorninck, Deputy Mayor Sustainability of Amsterdam

17 practical actions to boost the circular transition in citiesResulting from the practical evaluation of Amsterdam’s diverse portfolio of over 70 circular projects, the City of Amsterdam and Circle Economy also, today, launch ‘Municipal policy for the circular economy: Lessons learned from Amsterdam’ a practical consolidation of the full Amsterdam Circular, evaluation and action perspectives report. The summary generates 17 actionable recommendations for urban policymakers throughout the world to boost circularity. Focusing on five of the municipal instruments that have been instrumental throughout Amsterdam’s circular journey, the Municipal policy for the circular economy report highlights tangible actions to boost circularity through Legislation, Spatial planning, Circular public procurement, Business support and Knowledge instruments. Illustratively, the insights generated from Amsterdam’s experiences highlight not only the market demand that can be generated through the incorporation of circular economy criteria into the tendering process but also importance for alignment over municipal departments.[cta link="https://www.circle-economy.com/wp-content/uploads/2018/10/amsterdam-evaluation-EN-20180328.pdf" ]Download the full report[/cta][cta link="https://www.circle-economy.com/wp-content/uploads/2018/10/Municipal-Policy-for-the-Circular-Economy-Lessons-learned-from-Amsterdam-FINAL.pdf" ]Download the digest[/cta]

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The Circular Journey of Amsterdam

The launch of the two reports, Amsterdam Circular: evaluation and actions perspectives, and the Amsterdam Evaluation Digest marks the second chapter in a three-part series that aims to break down three of the key questions that cities face when transitioning towards a circular economy. Each entry in the ‘Circular Journey of Amsterdam’ series sees the launch of, partner, Circle Economy’s latest report and insights from the City of Amsterdam and will tackle three key questions;

  1. How to kick-start a city's circular journey?
  2. Which policy instruments can effectively engage businesses?
  3. What will a circular economy mean for jobs and skills?

Interested in Amsterdam's full circular journey?

[cta link="https://circle-economy.com/amsterdam-circular-journey"]Explore[/cta]

[hr]For questions and press inquiries please contact: melanie@circle-economy.comFor more information please contact annerieke@circle-economy.com

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A Practical Approach to Circular Buildings
A Practical Approach to Circular BuildingsA Practical Approach to Circular BuildingsRead more
A Practical Approach to Circular BuildingsA Practical Approach to Circular Buildings
October 9, 2018
A Practical Approach to Circular Buildings

A new strategic framework has been developed through a collaboration with the Dutch Green Building Society (DGBC), Metabolic, SGS Search and Circle Economy that defines circular buildings. It describes indicators that could be included in the sustainable certificate BREEAM-NL to better evaluate circular buildings. The frameworks are detailed in the report ‘A Framework for Circular Buildings: Indicators for possible inclusion in BREEAM’.

“Scaling is what we need right now to make the built environment circular. This report presents an overview of practical strategies to construct and design circular buildings around the world. Incorporating just one of these strategies in a leading sustainable building standard like BREEAM represents a massive opportunity to future-proof our built environment."

Ben Kubbinga, Lead Built Environment Program Circle Economy

Presentation during Expo RealThe first copy of the new report was presented to Shamir Ghumra, director of BREEAM on 9 October 2018 during the real-estate trade fair Expo Real in Munich. The report includes a framework for defining circular buildings and concepts for developing measurable indicators. The essential indicators that define a building’s circularity were developed by an expert group with six indicators developed in more detail. The indicators will be field-tested in follow-on studies.

Presentation during Expo Real

Steven Traast (SGS Search), Edwin van Noort (DGBC), Clemens Brenninkmeijer (Redevco), Annemarie van Doorn (DGBC) presenting the report to Shamir Ghumra (BREEAM) during Expo RealCooperationThe author organisations, supported by the Redevco Foundation, investigated how circularity can be incorporated in the urban environment using BREEAM-NL, which is a sustainability certificate for buildings that has been widely adopted by the market since its introduction in The Netherlands in 2010. Over nine million square meters of real-estate have been certified to BREEAM-NL standards. The certificate has a holistic approach to sustainability and includes many concepts which can be used for circular buildings.Exceptional developmentShamir Ghumra, director of BREEAM: “Material resource efficiency and circularity lie at the heart of much of the research carried out by BRE over the years, work that continues today with leading roles in projects such as the BAMB (Building as Material Banks) project. It is great to see the DGBC, as our BREEAM National Scheme Operator in the Netherlands, proactively researching issues such as this and thereby contributing to the ongoing evolution of BREEAM with this report.”Edwin van Noort, development manager at DGBC, calls the framework an exceptional advancement: “Over the years, many definitions have been proposed for sustainable buildings, but practical definitions hardly ever materialised. That has now changed.”Clemens Brenninkmeijer, board member at Redevco Foundation says, “Redevco Foundation supports initiatives that aim to increase the understanding of and accelerate the transition to a more sustainable, low carbon-emission and circular built environment. We are very happy with the outcome of this research project and the proposed incorporation of these measures within the existing BREEAM-NL framework – and hopefully the BREEAM International framework too. It will encourage even more parties to think about tangible measures to make our real-estate sector more resource-efficient, less wasteful and more competitive.”[cta link="https://www.circle-economy.com/wp-content/uploads/2018/10/A-Framework-For-Circular-Buildings-BREEAM-report-20181007-1.pdf"]Download the full report[/cta]

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Amsterdam Circular, Evaluation and Action Perspectives
Amsterdam Circular, Evaluation and Action PerspectivesAmsterdam Circular, Evaluation and Action PerspectivesRead more
Amsterdam Circular, Evaluation and Action PerspectivesAmsterdam Circular, Evaluation and Action Perspectives
September 30, 2018
Amsterdam Circular, Evaluation and Action Perspectives

Today the City of Amsterdam, Circle Economy and Copper8 launch ‘Amsterdam Circular: evaluation and action perspectives’ a comprehensive consolidation of insights from the practical implementation of 70+ circular projects in the circular City of Amsterdam and is validated by 100+ local businesses. The in-depth insights of the full report span eight municipal instruments applied over five value chains and offers practical action perspectives for cities to effectively accelerate their transition towards a circular future. Further buildings on these insights, City of Amsterdam and Circle Economy also launch a digest ‘Municipal policy for the circular economy: Lessons learned from Amsterdam’ which translates the key learnings Amsterdam’s circular projects into 17 practical actions for urban policymakers to accelerate circularity.

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Municipal Policy for the Circular Economy
Municipal Policy for the Circular EconomyMunicipal Policy for the Circular EconomyRead more
Municipal Policy for the Circular EconomyMunicipal Policy for the Circular Economy
September 30, 2018
Municipal Policy for the Circular Economy

Today the City of Amsterdam, Circle Economy and Copper8 launch ‘Amsterdam Circular: evaluation and action perspectives’ a comprehensive consolidation of insights from the practical implementation of 70+ circular projects in the circular City of Amsterdam and is validated by 100+ local businesses. The in-depth insights of the full report span eight municipal instruments applied over five value chains and offers practical action perspectives for cities to effectively accelerate their transition towards a circular future. Further buildings on these insights, City of Amsterdam and Circle Economy also launch a digest ‘Municipal policy for the circular economy: Lessons learned from Amsterdam’ which translates the key learnings Amsterdam’s circular projects into 17 practical actions for urban policymakers to accelerate circularity.

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A Framework for Circular Buildings
A Framework for Circular BuildingsA Framework for Circular BuildingsRead more
A Framework for Circular BuildingsA Framework for Circular Buildings
September 30, 2018
A Framework for Circular Buildings

A new strategic framework has been developed through a collaboration with the Dutch Green Building Society (DGBC), Metabolic, SGS Search and Circle Economy that defines circular buildings. It describes indicators that could be included in the sustainable certificate BREEAM-NL to better evaluate circular buildings. The frameworks are detailed in the report ‘A Framework for Circular Buildings: Indicators for possible inclusion in BREEAM’.

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How to kick-start a city's circular journey?
How to kick-start a city's circular journey?How to kick-start a city's circular journey?Read more
How to kick-start a city's circular journey?How to kick-start a city's circular journey?
September 27, 2018
How to kick-start a city's circular journey?

In 2015, the City of Amsterdam embarked on their journey to become fully circular by 2050. Three years and over 70 circular projects later, the City shares its experiences with the world inviting other cities to share, learn and join Amsterdam on their circular journey.

Fully Circular by 2050 – Learnings shared by a global frontrunner

On September 25 2018, the City of Amsterdam and Circle Economy have launched the Circular Journey of Amsterdam, an interactive storyline that brings together interviews from key stakeholders throughout the city; from the deputy mayor, and local SMEs, to corporates and research institutions. Throughout their journey, Amsterdam has embraced a learning by doing approach. Based on this open and collaborative ethos, insights, projects and partnerships have resulted in experiences and learnings of the past years. This launch marks the first in a three-part series in which Amsterdam and Circle Economy share the key building block to becoming a fully circular city.Recognising the potential of the circular economy to help create a livable, resilient and competitive city of the future, the City of Amsterdam has committed to becoming fully circular by 2050. But ambition and action are two very different things. Thus, the city became the first in the world to develop a vision accompanied by a roadmap and action agenda to realise their ambitions. Now, three years later, Amsterdam has implemented over 70 circular projects throughout the city. These projects are evaluated across 7 policy instruments and 5 sectors.

“The City of Amsterdam is engaging with the circular economy because it is the only way to have an economy in our future. The circular future of Amsterdam is a city without waste. It’s a city with a very small footprint. And it’s a city where we understand that we need fewer resources and more welfare for everyone.– Marieke van Doorninck Deputy Mayor Sustainability of Amsterdam

A fact-based approach towards a circular city in 4 steps

As a pioneering city, the experiences and insights that Amsterdam has gained throughout their journey to become fully circular can serve as both inspiration and guidance to other cities looking to kick-start their transition towards a circular economy.

Over the past three years, the City of Amsterdam has firmly established itself as a global frontrunner. Sharing the experiences of the City’s circular journey can play a vital role in catalysing the transition towards a human-centred and resilient circular future.”– Annerieke Douma, Director Programmes at Circle Economy

The Circular Journey of Amsterdam showcases four key steps that have helped kickstart Amsterdam’s transition:

  1. Setting ambitious goals and targets has put the concept at the forefront of the municipal agenda which has helped to generate commitment from both private and public stakeholders.
  2. To translate these ambitions into tangible results, a fact-based approach has provided a compass to identify starting points with the greatest transformative potential.
  3. Amsterdam’s dedication towards encouraging experimentation and implementation has resulted in the completion of over 70 circular projects.
  4. To continue the momentum into the future, keep on learning by doing. It is critical to measure progress and impact to break down the barriers towards creating a fully circular city.

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Amsterdam's pioneering journey to become 100% circular by 2050
Amsterdam's pioneering journey to become 100% circular by 2050Amsterdam's pioneering journey to become 100% circular by 2050Read more
Amsterdam's pioneering journey to become 100% circular by 2050Amsterdam's pioneering journey to become 100% circular by 2050
September 27, 2018
Amsterdam's pioneering journey to become 100% circular by 2050

In 2015, the City of Amsterdam embarked on their journey to become fully circular by 2050. Three years and over 70 circular projects later, the City shares its experiences with the world inviting other cities to share, learn and join Amsterdam on their circular journey. Fully Circular by 2050 - Learnings shared by a global frontrunnerOn September 25 2018, the City of Amsterdam and Circle Economy have launched the Circular Journey of Amsterdam, an interactive storyline that brings together interviews from key stakeholders throughout the city; from the deputy mayor, and local SMEs, to corporates and research institutions. Throughout their journey, Amsterdam has embraced a learning by doing approach. Based on this open and collaborative ethos, insights, projects and partnerships have resulted in experiences and learnings of the past years. This launch marks the first in a three-part series in which Amsterdam and Circle Economy share the key building block to becoming a fully circular city. Recognising the potential of the circular economy to help create a livable, resilient and competitive city of the future, the City of Amsterdam has committed to becoming fully circular by 2050. But ambition and action are two very different things. Thus, the city became the first in the world to develop a vision accompanied by a roadmap and action agenda to realise their ambitions. Now, three years later, Amsterdam has implemented over 70 circular projects throughout the city. These projects are evaluated across 7 policy instruments and 5 sectors.

“The City of Amsterdam is engaging with the circular economy because it is the only way to have an economy in our future. The circular future of Amsterdam is a city without waste. It’s a city with a very small footprint. And it’s a city where we understand that we need fewer resources and more welfare for everyone.- Marieke van Doorninck Deputy Mayor Sustainability of Amsterdam

A fact-based approach towards a circular city in 4 stepsAs a pioneering city, the experiences and insights that Amsterdam has gained throughout their journey to become fully circular can serve as both inspiration and guidance to other cities looking to kick-start their transition towards a circular economy.

Over the past three years, the City of Amsterdam has firmly established itself as a global frontrunner. Sharing the experiences of the City’s circular journey can play a vital role in catalysing the transition towards a human-centred and resilient circular future.” - Annerieke Douma, Director Programmes at Circle Economy

The Circular Journey of Amsterdam showcases four key steps that have helped kickstart Amsterdam's transition:

  1. Setting ambitious goals and targets has put the concept at the forefront of the municipal agenda which has helped to generate commitment from both private and public stakeholders.
  2. To translate these ambitions into tangible results, a fact-based approach has provided a compass to identify starting points with the greatest transformative potential.
  3. Amsterdam’s dedication towards encouraging experimentation and implementation has resulted in the completion of over 70 circular projects.
  4. To continue the momentum into the future, keep on learning by doing. it is critical to measure progress and impact to break down the barriers towards creating a fully circular city.

[cta link="https://circle-economy.com/amsterdam-circular-journey"]Circular Journey of Amsterdam[/cta]

For questions and press inquiries please contact: melanie@circle-economy.com

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The Circular Journey of Amsterdam - A trilogy

The launch of the Circular Journey of Amsterdam marks the first release of a three-part series that aims to break down three of the key questions that cities face when transitioning towards a circular economy. Each entry in the ‘Circular Journey of Amsterdam’ series will launch partner Circle Economy’s latest report and insights from the City of Amsterdam and will tackle three key questions;

  1. How to kick-start a city's circular journey? Available now
  2. Which policy instruments can effectively engage businesses? Launched 10th October
  3. What will a circular economy mean for jobs and skills? Stay tuned

Interested in Amsterdam's full circular journey?

[cta link="https://circle-economy.com/amsterdam-circular-journey"]Explore[/cta]

[hr]About Circle Economy’s Cities ProgrammeAt Circle Economy’s Circle Cities Programme, we believe in prosperity for all within our planetary boundaries. Our mission is to future-proof cities by creating a livable environment with economic, ecological and social prosperity for its citizens through practical and scalable implementation of the circular economy. We do this by connecting and empowering a global community of cities with insights, measurement tools and services to catalyse the systemic transformation of our linear economy into a circular economy.For more information please contact annerieke@circle-economy.com

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The Circular Journey of Amsterdam
The Circular Journey of AmsterdamThe Circular Journey of AmsterdamRead more
The Circular Journey of AmsterdamThe Circular Journey of Amsterdam
September 27, 2018
The Circular Journey of Amsterdam

Understanding how and where to begin the transition towards a circular economy often presents a huge challenge for a city. But if a city’s first steps towards a circularity are made on firm footing, it can become competitive, resilient and liveable.  


The Amsterdam Circular Narrative is an interactive online storyline that showcases Amsterdam's first steps towards a circular economy; from goal setting and identifying leverage points to implementation and evaluation.

Visit the narrative (by clicking the 'Download' button on this page) and discover the key building blocks that led Amsterdam to the implementation of more than 70 circular pilot projects to date.


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