Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

The Challenge

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. Aiming to continuously cycle clothing throughout its lifecycle, Dutch aWEARness aims to create a business model which allows for shared ownership of materials throughout the value chain. However, no financial structure currently exists to accommodate for shared ownership of a product.

The Approach

At the moment Dutch aWEARness remains the owner of the clothing but this is not a sustainable, long-term solution. Therefore they envision sharing the ownership of the garments with other users. In such construction, costs, as well as risks and returns, are also shared, which is likely to be the strongest incentive to keep the materials cycling throughout the product’s lifecycle. To make this a reality the company’s various financial partners explored the contours of the financial value chain.

“Dutch aWEARness is a company that invests in design for reincarnation”

- Rien Otto, CEO, Dutch aWEARness

In a shared value chain, which provides shared ownership of materials and information, financing for the entire chain rather than a single company is necessary. In such a system an innovation at one point in the chain will benefit all chain partners, therefore creating leverage to share risks and benefits. So-called “chain investment”, is a way of operating that can be a main driver for the collaboration and optimisation of the circular economy.

What's Next?

Due to the insights gained from this case study, Circle Economy will continue to explore how chain investment can be structured. Further questions will be explored such as, “What are the trade-offs, challenges and advantages of investing in a value chain as opposed to a single company?”

The report “Money makes the world go round”, published by the FinanCE working group of the Ellen MacArthur Foundation features further information on this case study.For more information about the report please contact elisa@circle-economy.com

March 9, 2016

Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

The Challenge

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. Aiming to continuously cycle clothing throughout its lifecycle, Dutch aWEARness aims to create a business model which allows for shared ownership of materials throughout the value chain. However, no financial structure currently exists to accommodate for shared ownership of a product.

The Approach

At the moment Dutch aWEARness remains the owner of the clothing but this is not a sustainable, long-term solution. Therefore they envision sharing the ownership of the garments with other users. In such construction, costs, as well as risks and returns, are also shared, which is likely to be the strongest incentive to keep the materials cycling throughout the product’s lifecycle. To make this a reality the company’s various financial partners explored the contours of the financial value chain.

“Dutch aWEARness is a company that invests in design for reincarnation”

- Rien Otto, CEO, Dutch aWEARness

In a shared value chain, which provides shared ownership of materials and information, financing for the entire chain rather than a single company is necessary. In such a system an innovation at one point in the chain will benefit all chain partners, therefore creating leverage to share risks and benefits. So-called “chain investment”, is a way of operating that can be a main driver for the collaboration and optimisation of the circular economy.

What's Next?

Due to the insights gained from this case study, Circle Economy will continue to explore how chain investment can be structured. Further questions will be explored such as, “What are the trade-offs, challenges and advantages of investing in a value chain as opposed to a single company?”

The report “Money makes the world go round”, published by the FinanCE working group of the Ellen MacArthur Foundation features further information on this case study.For more information about the report please contact elisa@circle-economy.com

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December 5, 2019

Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

The Challenge

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. Aiming to continuously cycle clothing throughout its lifecycle, Dutch aWEARness aims to create a business model which allows for shared ownership of materials throughout the value chain. However, no financial structure currently exists to accommodate for shared ownership of a product.

The Approach

At the moment Dutch aWEARness remains the owner of the clothing but this is not a sustainable, long-term solution. Therefore they envision sharing the ownership of the garments with other users. In such construction, costs, as well as risks and returns, are also shared, which is likely to be the strongest incentive to keep the materials cycling throughout the product’s lifecycle. To make this a reality the company’s various financial partners explored the contours of the financial value chain.

“Dutch aWEARness is a company that invests in design for reincarnation”

- Rien Otto, CEO, Dutch aWEARness

In a shared value chain, which provides shared ownership of materials and information, financing for the entire chain rather than a single company is necessary. In such a system an innovation at one point in the chain will benefit all chain partners, therefore creating leverage to share risks and benefits. So-called “chain investment”, is a way of operating that can be a main driver for the collaboration and optimisation of the circular economy.

What's Next?

Due to the insights gained from this case study, Circle Economy will continue to explore how chain investment can be structured. Further questions will be explored such as, “What are the trade-offs, challenges and advantages of investing in a value chain as opposed to a single company?”

The report “Money makes the world go round”, published by the FinanCE working group of the Ellen MacArthur Foundation features further information on this case study.For more information about the report please contact elisa@circle-economy.com

Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

Downloads

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The Challenge

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. Aiming to continuously cycle clothing throughout its lifecycle, Dutch aWEARness aims to create a business model which allows for shared ownership of materials throughout the value chain. However, no financial structure currently exists to accommodate for shared ownership of a product.

The Approach

At the moment Dutch aWEARness remains the owner of the clothing but this is not a sustainable, long-term solution. Therefore they envision sharing the ownership of the garments with other users. In such construction, costs, as well as risks and returns, are also shared, which is likely to be the strongest incentive to keep the materials cycling throughout the product’s lifecycle. To make this a reality the company’s various financial partners explored the contours of the financial value chain.

“Dutch aWEARness is a company that invests in design for reincarnation”

- Rien Otto, CEO, Dutch aWEARness

In a shared value chain, which provides shared ownership of materials and information, financing for the entire chain rather than a single company is necessary. In such a system an innovation at one point in the chain will benefit all chain partners, therefore creating leverage to share risks and benefits. So-called “chain investment”, is a way of operating that can be a main driver for the collaboration and optimisation of the circular economy.

What's Next?

Due to the insights gained from this case study, Circle Economy will continue to explore how chain investment can be structured. Further questions will be explored such as, “What are the trade-offs, challenges and advantages of investing in a value chain as opposed to a single company?”

The report “Money makes the world go round”, published by the FinanCE working group of the Ellen MacArthur Foundation features further information on this case study.For more information about the report please contact elisa@circle-economy.com

PARTNERS & SUPPORTERS

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“Ends” Framework
‘Ends’ frameworks help us envision the dot on the horizon and ensure the end goal we are working towards takes key concepts that we care about into account.
“Means” Framework
‘Means’ frameworks provide us with the tools to translate visions into concrete realities. Where ‘ends’ frameworks put a dot on the horizon, ‘means’ frameworks pave the way.
Dutch aWEARness: Implementing a Cooperative Economy Through Chain Investment

Downloads

No items found.

The Challenge

Dutch aWEARness provides 100% recyclable uniforms and corporate wear for businesses and organisations. Aiming to continuously cycle clothing throughout its lifecycle, Dutch aWEARness aims to create a business model which allows for shared ownership of materials throughout the value chain. However, no financial structure currently exists to accommodate for shared ownership of a product.

The Approach

At the moment Dutch aWEARness remains the owner of the clothing but this is not a sustainable, long-term solution. Therefore they envision sharing the ownership of the garments with other users. In such construction, costs, as well as risks and returns, are also shared, which is likely to be the strongest incentive to keep the materials cycling throughout the product’s lifecycle. To make this a reality the company’s various financial partners explored the contours of the financial value chain.

“Dutch aWEARness is a company that invests in design for reincarnation”

- Rien Otto, CEO, Dutch aWEARness

In a shared value chain, which provides shared ownership of materials and information, financing for the entire chain rather than a single company is necessary. In such a system an innovation at one point in the chain will benefit all chain partners, therefore creating leverage to share risks and benefits. So-called “chain investment”, is a way of operating that can be a main driver for the collaboration and optimisation of the circular economy.

What's Next?

Due to the insights gained from this case study, Circle Economy will continue to explore how chain investment can be structured. Further questions will be explored such as, “What are the trade-offs, challenges and advantages of investing in a value chain as opposed to a single company?”

The report “Money makes the world go round”, published by the FinanCE working group of the Ellen MacArthur Foundation features further information on this case study.For more information about the report please contact elisa@circle-economy.com

Circle Economy newsletterS

Subscribe now
Thank you for signing up!

To complete the subscription process, please click the link in the email we just sent you.
Oops! Something went wrong while submitting the form.