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To create circular and fair business models, businesses and governments need to consider and address environmental, social, market and governance blindspots. This report dives into three specific business models within the textiles and electronics sectors—repair, resale and product-as-a-service (PaaS)—to map the potential side effects of circular business models and their value chains. Based on these insights, the report provides recommendations for businesses, policymakers, public procurers and civil society to ensure they can avoid blindspots and build business models that are not only circular, but also just and fair.