Circle Economy Foundationnews
Published on: 
February 9, 2024

Circle Economy launches Circularity Academy to close the green skills gap

The first gamified e-learning platform for mass immersive learning to accelerate the adoption of circular economy solutions

Circle Economy, an impact organisation based in the Netherlands, launched Circularity Academy (CAMY) at the Web Summit 2022. CAMY is a gamified e-learning platform to assess, engage, train and activate people to enable the circular transition. Developed in collaboration with Sustainability Games, Circularity Academy addresses the green skills gap: the lack of professionals able to fulfil the rapidly growing demand for circular jobs. 

CAMY provides a continuous learning experience composed of journeys and minigames—fun and easy yet in-depth. It is geared towards assessing the circular assets of an organisation or a team, raising awareness about the circular economy, creating collective understanding, developing and certifying circular skills, and tracking progress along the pathway to sustainability. These modular elements can be used separately or all at once, depending on the needs of an organisation.

Circular Economy Basic Track

‘The green skills gap is one of the main bottlenecks for businesses engaged in the circular economy, from multinationals to small firms. With Circularity Academy, we are helping them to manage and assess their team’s knowledge and skills, putting these assets into action,’ points out Marc de Wit, Director Businesses at Circle Economy.

Our experts co-create learning tracks with clients to finetune game experiences according to the industry and team specifics. The result is simultaneous education and engagement for hundreds of people—helping close the green skills gap at scale. 

The platform can be compared to a restaurant menu with lessons, minigames and tests for dishes. This allows one to pick and choose tracks and journeys for specific purposes: from a fun activity at an event to a fully-fledged training programme for employees. Learning journeys typically consist of reading materials, videos, questionnaires and minigames, both individually- and team-played. CAMY is well-suited for entities that are just embarking on their circular journey and want to make sure that all people involved are on the same page and equipped with basic knowledge.

Circularity Academy is based on 11 years of circular economy research by Amsterdam-based Circle Economy. In addition to conducting research, we develop and pilot circular solutions—and we know what works and what doesn't. Complemented by over 4,800 case studies around the world, the Circularity Academy learning tracks are relatable, understandable and practical. The gamification element makes it fun, challenging and engaging. It is our mission to close the green skills gap to close the global Circularity Gap. This is the second product we’ve launched in line with our strategy to leverage technology to accelerate the global transition to an economic system where the planet and all people can thrive,’ says Ivonne Bojoh, COO & Director Digital at Circle Economy.

Circle Economy believes that businesses around the world, as well as local and national governments, must join hands to accelerate the transition to a circular economy and avoid climate breakdown. Closing the Circularity Gap starts with bridging the knowledge gap. Circularity Academy provides the means to do this on a mass scale, encouraging not just education but also the adoption of circular narratives. The goal of the tool is to educate 100 million people over the next ten years, empowering businesses, cities and nations to go circular. 

Learn more about Circularity Academy at


For further information, images or to arrange interviews, please contact Amy Kummetha at amy@circle-economy.

About Circle Economy 

We are a global impact organisation with an international team of passionate experts based in Amsterdam. We empower businesses, cities and nations with practical and scalable solutions to put the circular economy into action. Our vision is an economic system that ensures the planet and all people can thrive. To avoid climate breakdown, our goal is to double global circularity by 2032. To find out more, visit

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