India's First Circular and Sustainable Fashion Store

A take back program is provided when a company offers to its customers to dispose of their used goods through their brand's value chain, with the promise that these goods will then be reused or repurposed. These programs are great circularity facilitators because they impeach the products to fall into traditional waste management, preserving a higher value for their reintroduction in the market through circular strategies.

When implementing a take-back program in the retail industry, two main problems have to be tackled. One at the producer’s end and the other at the consumer’s end.

For the producer, there is quite a big shift to take and setting all the logistics and infrastructure to implement a take-back program. It demands a lot of resources that are not necessarily available, regardless of the ambition of organizations.

For the consumer, two main barriers are the availability, affordability of sustainable products and the level of difficulty demanded to dispose of textiles at their end of life. Indeed, today's consumer is used to have a large selection from which to chose when making a purchase, and sustainable brands often dispose only of a few items. As for disposal, moving out of the comfort zone of the house, finding and accessing a trustworthy and easily accessible place to return items can be challenging depending on location.

Infinite X provides for the Indian market super sustainable product loops by partnering with best sustainable brands, conscious customers and responsible circularity (re-use, re-manufacture, recycle, etc.) partners.

Partnership with best sustainable brands

Inifinite X partners with brands that religiously follow sustainable practices while curating their products. Their sustainability values include practices such as use of 100% organic material, use of vegan materials, eco-friendly processing, fair trade, fair wage, etc. Our brand partners don’t just sell products. Each one of them has an interesting story and a compelling purpose behind their existence.

Least effort participation model for customers

Infinite X has tried to reduce the efforts of customers to a minimum by optimizing user experience at both the points of purchase and return. Point of purchase is similar to any e-commerce website allowing customers to shop comfortably from their home. For returns, Infinite X provides free door-step pickups, thus customers need not come out of their homes to return the products. Infinite X also provides rewards to incentivise the customers for showing good behaviour. 

Collaborating with Circularity Partners

Infinite X's circularity (re-use, re-manufacture, recycle, etc.) partners help them complete the circular loop. They ensure that every clothing collected from our customers comes back into the value chain instead of ending up in a landfill. Infinite X ensures that the post-usage returned products reach the right circularity partner in right time for them to go through the right process in order to derive maximum value out of them, thereby reducing the harmful effect of fashion on our planet.

Implementing a nationwide takeback pickup program

Infinite X is launching its reward takeback program, permitting customers to return all items purchased from Infinite X, but also any textile item they would like to dispose off through a nationwide pickup program. With this service, they make it very easy for their clients to keep their products within a circular economy, and also reward them for taking these actions through discounts on their platform.

Infinite X is committed to giving its customers the best services with the least environmental impact. The returned clothes help maintain this balance between happy customers and a happy environment.

"Happy Environment"

By collecting back the used clothes, Infinite X maintains them in their highest value form for the longest possible time. They take a step further and try to ensure that no apparel ends up in landfills even in its lowest value-form, thus ensuring minimum impact on the environment.

"Happy Customers"

Infinite X understands that customers are much aware of the environmental impact of their lifestyle choices. By collecting their used clothing and keeping it into the value chain for a longer period, Infinite X ensures that their customers are our partners in working towards a greener planet.