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Sitra: Empowering Sustainable Business Through Service-based Business Models

March 8, 2016
Finance
|
Case Studies

Why

Business norms are changing, as fashion companies seek to incorporate circularity into their business models. One such method of incorporating circularity is through service-based business models. Offering a product as a service allows a company to regain control over a product’s lifecycle- facilitating reuse, repair and appropriate recycling. Releasing ownership, for a consumer, defies typical consumerism behaviour and misdeeds.

How

To map the developments in service-based business models in the fashion and textile industry, Circle Economy partnered with SITRA, a Finnish fund that was commissioned to promote Finland’s economic growth, to conduct research on business models in the fashion and textile industry.

What

The broad research was conducted and case studies were established to provide an in-depth analysis of industry’s best practises with a goal of developing a roadmap to successfully guide the business model transformation process for companies looking to explore service-based strategies.The research consisted of three parts:

  • A global scan of ±250 different business concepts in the field of servitization and circularity.
  • Ten deep dive cases, which represent the most promising and innovative service-based business models & circular strategies today (GStar Raw Recycled, Filippa K, Nudie Jeans and more).
  • A business model framework, which acts as a lens through which we can categorize the different models that emerged from the research.

The textiles team are available to present and discuss these findings and to explore what service-based models or circular strategies can mean for your business. For more information please contact helene@circle-economy.com.

[cta link="http://www.slideshare.net/SitraEkologia/servicebased-business-models-circular-strategies-for-textiles" ]Download the report[/cta]

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What's Next?

The core purpose of this report is to inspire Finnish textile companies to identify opportunities and successfully develop new business models with circular principles. Additionally, it will be utilised as a launching pad for a series of lectures or workshops on sustainable innovation and servitization, within the Finnish textile industry, to engage fashion brands in a meaningful way. https://youtu.be/honzZssgqBo

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