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Rental Clothing Library

Last updated: Mar 23, 2023

Summary

Endlos fesch was founded in June 2017 and is the first fashion library in Vienna and Austria that offers its customers high-quality, extravagant, outstanding and unique clothing. They rent fine clothing for special occasions, such as a cousin's wedding, a romantic dinner or an important business meeting, and all at a reasonable price. Their goal is to provide an endless wardrobe that never gets boring. In addition, they offer regionally produced designer clothing to support young local fashion designers and enable their customers to choose from a variety of sustainable, fair and trendy garments.

Problem

In the last 15 years the fashion industry has doubled production and around 73% of the thrown away clothing will be burned or buried in landfill. About 12% does get collected for recycling which will likely end up being shredded and used to stuff mattresses. Less than 1% of what is collected will be used to make new clothing.

Solution

Offering the product as a service provides a sustainable alternative to selling it. By renting a product, the consumer becomes a “user” and pays for the time or usage of the product for a certain period of time. At Endlos Fesch, customers make appointment for the library in the store concept for their stylish outfit. The library includes a large selection of office and evening dressers which carefully cleaned to avoid any sources of infection. With Endlos Fesch Pop Up, customers make their selection from over 450 items where they are able to rent trendy designer and branded items at a reasonable price and enjoy wearing their new treasures for 4 weeks. At the end of the rental month, they can simply bring the designer goods to the next pop-up or leave them at the Impact Hub reception.

Outcome

By developing the Fashion Library in Austria, which rents out high-quality, fashionable, locally sourced, produced designer and branded clothing at low cost, the waste of clothing will be reduced, the life cycle of clothing will be significantly extended and a community that participates in a green, sustainable and fair lifestyle through responsible consumption patterns will be created.