Rakuten’s mission is to contribute to society by creating value through innovation and entrepreneurship. Circle Economy supported us in our transition towards circularity, with the goal to future-proof our business while addressing major environmental issues. The workshops were a helpful educational tool to understand and identify the commercial value and impact of circular business models, that all participants from our Business Units benefited of. We will use the outcome of the workshops to define our strategic vision and to prioritise circular opportunities for each of our businesses.
– Toshihiko "Toby" Otsuka, CEO Rakuten Europe.