[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fKr4yvo--E4M0Y_eAHfS7CcMzGk0rVyVku3zyuubqD70":3,"settings":39,"profile-collections-APg9Xw":166,"profile-counts-APg9Xw":167,"skip-collection-counts":6,"/api/profile/APg9Xw/articles?section=published":175,"profile-liked-collections-APg9Xw-published-seeAll":423},{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"owner":7,"banner":6,"profile":10,"organisation":6,"staff_of":6,"staff":14,"contributes_to":15,"administrators":28,"profile_locations":29,"profile_industries":30,"profile_framework_elements":31,"contributorCount":32,"organisationName":6,"location_ids":33,"industry_ids":34,"interest_area_ids":35,"location_labels":36,"industry_labels":37,"interest_area_labels":38},"APg9Xw","user",null,{"id":4,"first_name":8,"last_name":9},"Mariia","Bodryantseva",{"id":11,"link":12,"alt":6,"source":6,"created_at":13,"updated_at":6,"article_id":6,"image_profile_id":6,"banner_profile_id":4},"qwaGCSSBAWcFVBOVaTsM3VHtP","https://kh-assets.prod.circularity-gap.world/profile-avatar/1778152469816-rL5jfu_J.jpg","2026-05-07T11:35:49.527Z",[],[16,18,20,22,24,26],{"article_id":17},"7852",{"article_id":19},"17831",{"article_id":21},"18459",{"article_id":23},"18460",{"article_id":25},"18457",{"article_id":27},"19350",[],[],[],[],6,[],[],[],[],[],[],{"data":40,"meta":165},{"id":41,"documentId":42,"createdAt":43,"updatedAt":44,"publishedAt":45,"nav_primary":46,"nav_secondary":111},71,"cq0rcn2xoi5no1yfyvbgyln1","2025-06-22T14:25:01.818Z","2026-05-07T15:46:44.530Z","2026-05-07T15:46:45.271Z",[47,52,76,81,86,106],{"id":48,"label":49,"url":50,"disable_label_url":6,"children_links":51},666,"About","/about",[],{"id":53,"label":54,"url":55,"disable_label_url":6,"children_links":56},670,"Focus areas","programmes",[57,60,64,68,72],{"id":58,"label":54,"url":59},1558,"/programmes",{"id":61,"label":62,"url":63},1559,"Cities & regions","/programmes/cities",{"id":65,"label":66,"url":67},1560,"Finance & economics","/programmes/finance",{"id":69,"label":70,"url":71},1561,"Textiles & fashion","/programmes/textiles",{"id":73,"label":74,"url":75},1562,"Jobs & employment","/programmes/jobs",{"id":77,"label":78,"url":79,"disable_label_url":6,"children_links":80},667,"Services","/services",[],{"id":82,"label":83,"url":84,"disable_label_url":6,"children_links":85},668,"Impact","/impact",[],{"id":87,"label":88,"url":89,"disable_label_url":6,"children_links":90},671,"CGR","/cgr",[91,94,98,102],{"id":92,"label":93,"url":89},1563,"About CGR",{"id":95,"label":96,"url":97},1564,"CGR Global","/cgr/cgr-global",{"id":99,"label":100,"url":101},1565,"CGR Nations","/cgr/cgr-national",{"id":103,"label":104,"url":105},1566,"CGR Regions & cities","/cgr/cgr-regions-cities",{"id":107,"label":108,"url":109,"disable_label_url":6,"children_links":110},669,"Resources","/knowledge-hub/search",[],[112,116,121,126,150],{"id":113,"label":114,"url":89,"disable_label_url":6,"children_links":115},672,"CGR ®",[],{"id":117,"label":118,"url":119,"disable_label_url":6,"children_links":120},673,"Circle Academy","/circle-academy",[],{"id":122,"label":123,"url":124,"disable_label_url":6,"children_links":125},674,"Clients","/clients",[],{"id":127,"label":108,"url":128,"disable_label_url":6,"children_links":129},675,"/resources",[130,134,138,142,146],{"id":131,"label":132,"url":133},1567,"Reports & publications","?page=1",{"id":135,"label":136,"url":137},1568,"Opinions","opinions",{"id":139,"label":140,"url":141},1569,"News","news",{"id":143,"label":144,"url":145},1570,"Knowledge Hub","knowledge-hub",{"id":147,"label":148,"url":149},1571,"Going Circular","going-circular",{"id":151,"label":54,"url":59,"disable_label_url":6,"children_links":152},676,[153,156,159,162],{"id":154,"label":62,"url":155},1572,"cities",{"id":157,"label":74,"url":158},1573,"jobs",{"id":160,"label":70,"url":161},1574,"textiles",{"id":163,"label":66,"url":164},1575,"finance",{},[],{"liked":168,"likedByType":169,"published":32,"publishedByType":170,"draft":168,"draftByType":173,"pendingReview":168,"pendingReviewByType":174,"likedCollections":168},0,{"business_case":168,"policy_case":168,"blog":168,"resource":168,"report":168},{"business_case":171,"policy_case":172,"blog":168,"resource":168,"report":168},5,1,{"business_case":168,"policy_case":168,"blog":168,"resource":168,"report":168},{"business_case":168,"policy_case":168,"blog":168,"resource":168,"report":168},[176,230,268,302,362,393],{"id":23,"type":177,"cta":6,"cta_link":6,"created_at":178,"updated_at":179,"owner_id":4,"owner_relationship":180,"views":168,"owner":181,"image":182,"contributors":185,"article_locations":191,"article_industries":205,"view_count":168,"like_count":168,"collection_count":172,"content":212,"can_edit":229},"policy_case","2022-08-05T09:45:07.794Z","2024-01-24T12:57:28.224Z","collaborator",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":183,"link":184,"alt":6,"source":6,"created_at":178,"updated_at":179,"article_id":23,"image_profile_id":6,"banner_profile_id":6},"gFMBrDedFig=","https://kh-assets.prod.circularity-gap.world/main-image/1778152764570-DqutwgGd.jpeg",[186,187,189],{"contributor_id":4},{"contributor_id":188},"iM0hkw",{"contributor_id":190},"J5-bZw",[192,199],{"article_id":23,"location_id":193,"created_at":13,"updated_at":6,"location":194},"CHN",{"id":193,"type":195,"name":196,"color":6,"parent_location_id":197,"created_at":198,"updated_at":6},"country","China","AS","2026-02-27T07:54:47.162Z",{"article_id":23,"location_id":200,"created_at":13,"updated_at":6,"location":201},"USA",{"id":200,"type":195,"name":202,"color":6,"parent_location_id":203,"created_at":204,"updated_at":6},"United States","NA","2026-02-27T07:55:14.722Z",[206],{"article_id":23,"industry_id":207,"created_at":13,"updated_at":6,"industry":208},"fashion_and_textiles",{"id":207,"name":209,"description":210,"sector":211},"Fashion and Textiles","Producing textile and leather products and processing them into apparel and accessories","goods_and_services",{"id":213,"score":168,"body":214,"status":228,"article_id":23,"created_at":178,"updated_at":179,"published_at":178},"dpxs",{"title":215,"outcome":216,"problem":217,"summary":218,"solution":219,"attachment":220},"The Uyghur Forced Labor Prevention Act (UFLPA): Enhancing Transparency of the Clothing Supply Chain","\u003Cp>The UFLPA Act is a one step further towards ensuring transparency throughout the supply chain. With the government's legislation in place, all actors of the apparel and other manufacturing industries, which utilise fabrics in production processes, are forced to comply by enhancing their monitoring mechanisms and sharing information.\u003C/p>","\u003Cp>Apparel industry is heavily prone to risks of \u003Cem>forced labour \u003C/em>use, including \u003Cem>child labour\u003C/em>. It is woven into the production of cotton, leather, textiles and garments at the world's largest clothing retailers. To shop ethically, it’s critical for consumers to understand that slavery is not an idea of the past. An estimated 25 million people, the majority of which are in Asia Pacific, are victims of forced labour and subject to slavery, debt bondage and human trafficking.\u003C/p>","\u003Cp>The Uyghur Forced Labor Prevention Act (UFLPA) was signed into law by President Biden on December 23, 2021, with the goal to ensure that US entities are not funding forced labor among ethnic minorities in the region. The clothing and textile manufacturing industries are also subject to the Act.\u003C/p>","\u003Cp>The Act establishes a rebuttable presumption that the importation of any goods, wares, articles, and merchandise mined, produced, or manufactured wholly or in part in the Xinjiang Uyghur Autonomous Region of the People’s Republic of China, or produced by certain entities, is prohibited and that such goods, wares, articles, and merchandise are not entitled to entry to the United States, which means that clothing pieces produced in the region are also not entitled for the entry.\u003C/p>\u003Cp>The Act applies unless the Commissioner of U.S. Customs and Border Protection (CBP) determines that the importer of record has complied with specified conditions and, by clear and convincing evidence, that the goods, wares, articles, or merchandise were not produced using forced labor. \u003C/p>\u003Cp>The US government makes an emphasis on traceability technology; the importance of mapping supply chains; and the availability of documents which help companies to comply with the Act, including \"Operational Guidance for Importers\".\u003C/p>",[221,224,226],{"name":222,"type":223,"value":222},"https://www.cbp.gov/trade/forced-labor/UFLPA","link",{"name":225,"type":223,"value":225},"https://www.businesswire.com/news/home/20220727005846/en/Impact-of-the-Uyghur-Forced-Labor-Prevention-Act-UFLPA-on-the-Global-Apparel-Industry-Brands-and-Retailers---ResearchAndMarkets.com",{"name":227,"type":223,"value":227},"https://www.corporateknights.com/supply-chain/warning-product-may-contain-slave-labour/","published",false,{"id":19,"type":231,"cta":6,"cta_link":6,"created_at":232,"updated_at":233,"owner_id":4,"owner_relationship":180,"views":168,"owner":234,"image":235,"contributors":238,"article_locations":243,"article_industries":250,"view_count":168,"like_count":168,"collection_count":172,"content":253,"can_edit":229},"business_case","2022-07-26T11:08:09.891Z","2023-04-14T14:50:03.216Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":236,"link":237,"alt":6,"source":6,"created_at":232,"updated_at":233,"article_id":19,"image_profile_id":6,"banner_profile_id":6},"lqu25ipM0O4=","https://kh-assets.prod.circularity-gap.world/main-image/1778152725625-YOjMM_aH.jpeg",[239,240,241],{"contributor_id":4},{"contributor_id":190},{"contributor_id":242},"KPy0Tw",[244],{"article_id":19,"location_id":245,"created_at":13,"updated_at":6,"location":246},"2759794",{"id":245,"type":247,"name":248,"color":6,"parent_location_id":249,"created_at":204,"updated_at":6},"city","Amsterdam","NLD",[251],{"article_id":19,"industry_id":207,"created_at":13,"updated_at":6,"industry":252},{"id":207,"name":209,"description":210,"sector":211},{"id":254,"score":168,"body":255,"status":228,"article_id":19,"created_at":232,"updated_at":233,"published_at":232},"XR9x",{"title":256,"outcome":257,"problem":258,"summary":259,"solution":260,"attachment":261},"Partnership to Divert Textile Waste: Patagonia and Makers Unite Open a United Repair Centre (URC)","\u003Cp>This case is a great example of how brands can make repair and reuse part of their business and revenue mode. Besides fulfilling its immediate function of prolonging the garment's lifetime, the repair centre has also ensured the creation of additional jobs in the industry, increased brand appeal, and driven customers to show greater commitment to the brands.\u003C/p>","\u003Cp>The need for structural change within the textile industry called upon stimulating the emphasis on '\u003Cem>reuse'\u003C/em> and '\u003Cem>repair' \u003C/em>circularity principles. Each year, more than 350 000 tonnes of clothing from consumers and industries go to landfills, which is double the amount disposed of 20 years ago.\u003C/p>\u003Cp>Considering that it takes 10 000 litres of fresh water to grow cotton used for the production of one pair of jeans, and that the water crisis continues to affect more regions of the world, responsible consumption solutions have been called upon.\u003C/p>","\u003Cp>Through a business partnership, outdoor clothing company \u003Cem>Patagonia\u003C/em> and creative textile platform \u003Cem>Makers Unite\u003C/em> opened a new repair centre in Amsterdam (the Netherlands), offering clothing repair services for affiliated brands and their customers. The aim is to divert some 1m kilos of textile waste that would have otherwise been created by the prolongation of the garment's lifetime. Another added value of the project is the creation of a unique job opportunity for the local community.\u003C/p>","\u003Cp>One of the circularity principles - repair - became a solution. Offered as a service, it was integrated into the business model by the two companies, which now see this practice as an integral part of their business-as-usual.\u003C/p>\u003Cp>The process enables consumers to contact a brand affiliated with the URC when a garment is in need of repair through use. The brand will then ensure the product ends up at the URC where it will be repaired before being returned to the consumer. The facility aims for 300,000 clothing repairs per year, a move Patagonia and Makers Unite say will save an average of 1m kilos of textile waste.\u003C/p>\u003Cp>Additionally, in collaboration with House of Denim, the United Repair Centre Academy was established to train students to become certified textile repairers with an immediate opportunity to work with brands.\u003C/p>",[262,264,266],{"name":263,"type":223,"value":263},"https://www.just-style.com/news/patagonia-teams-on-dutch-apparel-repair-centre/",{"name":265,"type":223,"value":265},"https://easyecotips.com/it-takes-up-to-10-000-liters-of-water-to-make-a-pair-of-jeans/",{"name":267,"type":223,"value":267},"https://www.roadrunnerwm.com/blog/textile-waste-environmental-crisis",{"id":27,"type":231,"cta":6,"cta_link":6,"created_at":269,"updated_at":270,"owner_id":4,"owner_relationship":180,"views":168,"owner":271,"image":272,"contributors":275,"article_locations":278,"article_industries":286,"view_count":168,"like_count":168,"collection_count":168,"content":289,"can_edit":229},"2022-08-22T16:09:15.195Z","2023-04-11T13:14:58.756Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":273,"link":274,"alt":6,"source":6,"created_at":269,"updated_at":270,"article_id":27,"image_profile_id":6,"banner_profile_id":6},"DdgC5iXrjog=","https://kh-assets.prod.circularity-gap.world/main-image/1778156991454-6-z7jz1-.jpeg",[276,277],{"contributor_id":4},{"contributor_id":190},[279],{"article_id":27,"location_id":280,"created_at":281,"updated_at":6,"location":282},"DEU","2026-05-07T12:28:21.627Z",{"id":280,"type":195,"name":283,"color":6,"parent_location_id":284,"created_at":285,"updated_at":6},"Germany","EU","2026-02-27T07:55:02.991Z",[287],{"article_id":27,"industry_id":207,"created_at":281,"updated_at":6,"industry":288},{"id":207,"name":209,"description":210,"sector":211},{"id":290,"score":168,"body":291,"status":228,"article_id":27,"created_at":269,"updated_at":270,"published_at":269},"kP6-",{"title":292,"outcome":293,"problem":294,"summary":295,"solution":296,"attachment":297},"Innovative textile materials that save energy and water resources","\u003Cp>\u003Cstrong>Like a Bird\u003C/strong> is the first supplier in Germany to create sophisticated women's fashion from the innovative fabrics that respects planetary boundaries and circularity principles.\u003C/p>","\u003Cp>Most of the textiles originate from two materials, or polymers. One is cellulose, a natural fiber found in cotton, and polyester. Blended together, they make it rather difficult to be recycled at the end stage, thus often ending up at landfills. The fabrics that are made from 100 per cent degradable material like cotton, linen, silk, hemp are recycled into a compost, or upcycled into a value-added product.\u003C/p>\u003Cp>The company \u003Cstrong>Like a Bird\u003C/strong> seems to have found three innovative solutions to manage this challenge in Germany.\u003C/p>","\u003Cp>The company \u003Cstrong>Like a Bird \u003C/strong>developed three unique types of textiles, which are claimed to significantly contribute towards the movement of a more sustainable production mindset.\u003C/p>\u003Cp>\u003Cem>Rose Viscose\u003C/em> made of recycled cotton paired with viscose fibres from organically grown roses, C\u003Cem>offee Carbon \u003C/em>produced from liquefied coffee grounds and combined with cotton, and \u003Cem>Ginger Fiber \u003C/em>consisting of 95% ginger fiber and 5% recycled elastane - these examples clearly show that with the help of technological innovations and developments, high proportion of organic matter in textile is possible.\u003C/p>","\u003Cp>\u003Cem>Rosenviskose\u003C/em> (eng. rose viscose) is produced from leaves and stems being wound up in an energy- and water-saving manner and processed in combination with cotton into a woven yarn, which altogether turns into a fabric in Portugal. The material, according to the producer, \"feels silky delicate like a rose petal and smells of roses\". ‎A very special and remarkable feature is that the fiber is compostable and can be returned to the ecological cycle without residues.‎The goods are to wash at 30°C, and light ironing is to be applied.‎\u003C/p>\u003Cp>\u003Cem>Kaffeekarbon \u003C/em>(eng.\u003Cem> \u003C/em>coffee carbon) is a special substance obtained from waste from the coffee industry. Here, a waste product is sensibly recycled and sustainably upgraded by using it as a durable textile. For the production of this innovative fiber, the coffee grounds are liquefied and combined with cotton. After that, it is spun into a yarn. The special properties of the material are its soft touch and slightly mottled coloring. Besides, the goods produced from this fabric offer UV protection. Other advantages are claimed to be that \"it dries quickly and has a deodorizing effect\".\u003C/p>\u003Cp>\u003Cem> Ingwer-Faser \u003C/em>(eng. ginger fiber) consists of 95% ginger fiber and 5% recycled elastane. Through technological innovations and developments, this high proportion of organic matter is possible. The manufacturer produces this fiber with renewable energies. At first, the fabric feels cooling on the skin, able to absorb moisture and convert it into heat, which is why textiles made of this fibre are ideally suited as winter or transitional clothing. The producer claims that the \"soft fabric nestles against the skin and offers pleasant wearing comfort\".‎\u003C/p>",[298,300],{"name":299,"type":223,"value":299},"https://www.fibre2fashion.com/industry-article/8696/harmful-effects-of-textile-waste",{"name":301,"type":223,"value":301},"https://like-a-bird.de/Material/Alternative-Fasern/",{"id":25,"type":231,"cta":6,"cta_link":6,"created_at":303,"updated_at":304,"owner_id":4,"owner_relationship":180,"views":168,"owner":305,"image":306,"contributors":309,"article_locations":313,"article_industries":339,"view_count":168,"like_count":168,"collection_count":172,"content":345,"can_edit":229},"2022-08-04T22:44:34.557Z","2023-03-23T14:55:52.463Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":307,"link":308,"alt":6,"source":6,"created_at":303,"updated_at":304,"article_id":25,"image_profile_id":6,"banner_profile_id":6},"LZrH0vG2VHg=","https://kh-assets.prod.circularity-gap.world/main-image/1778155232776-agNVw00O.jpeg",[310,311,312],{"contributor_id":4},{"contributor_id":190},{"contributor_id":242},[314,319,323,327,331,335],{"article_id":25,"location_id":315,"created_at":316,"updated_at":6,"location":317},"DNK","2026-05-07T11:56:42.608Z",{"id":315,"type":195,"name":318,"color":6,"parent_location_id":284,"created_at":285,"updated_at":6},"Denmark",{"article_id":25,"location_id":320,"created_at":316,"updated_at":6,"location":321},"SWE",{"id":320,"type":195,"name":322,"color":6,"parent_location_id":284,"created_at":204,"updated_at":6},"Sweden",{"article_id":25,"location_id":324,"created_at":316,"updated_at":6,"location":325},"POL",{"id":324,"type":195,"name":326,"color":6,"parent_location_id":284,"created_at":285,"updated_at":6},"Poland",{"article_id":25,"location_id":328,"created_at":316,"updated_at":6,"location":329},"ESP",{"id":328,"type":195,"name":330,"color":6,"parent_location_id":284,"created_at":204,"updated_at":6},"Spain",{"article_id":25,"location_id":332,"created_at":316,"updated_at":6,"location":333},"FIN",{"id":332,"type":195,"name":334,"color":6,"parent_location_id":284,"created_at":285,"updated_at":6},"Finland",{"article_id":25,"location_id":336,"created_at":316,"updated_at":6,"location":337},"NOR",{"id":336,"type":195,"name":338,"color":6,"parent_location_id":284,"created_at":285,"updated_at":6},"Norway",[340],{"article_id":25,"industry_id":341,"created_at":316,"updated_at":6,"industry":342},"home_and_office_furnishings",{"id":341,"name":343,"description":344,"sector":211},"Home and Office Furnishings","Producing indoor products for the home and office, such as furniture, including upholstery, carpets and wall-coverings, as well as cutlery, cookware, glassware, crystal, silverware, utensils, kitchenware and household specialties",{"id":346,"score":168,"body":347,"status":228,"article_id":25,"created_at":303,"updated_at":304,"published_at":303},"4SJM",{"title":348,"outcome":349,"problem":350,"summary":351,"solution":352,"attachment":353},"Ingka Group: furniture as a service (FaaS) - leasable, repairable, recyclable","\u003Cp>The FaaS business model, despite continuing to be tested by the Group, has shown promising results for the industry. According to the circular business designer on Ingka Group’s circular innovation team Kicki Murbeck, refurbishing services are to grow rapidly in the next few years. This is one of the examples showing great ambition to offer scalable, affordable solutions that are good for both people and the planet. \u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp> \u003C/p>","\u003Cp>According to the EPA, furniture waste generated by Americans in 2017 totaled 12.2 million tons, and \u003Cstrong>80.2%\u003C/strong> of it went to landfill. The agency also found that only 0.3% of the furniture waste that was sent to landfill was recovered for recycling.\u003C/p>\u003Cp>Taking these figures onto the global scale, these numbers become even more staggering, and that is exactly why one of the leading furniture companies Ikea has come up with the following solution.\u003C/p>","\u003Cp>In 2019, the FaaS concept was rolled out for test by the Ingka Group as part of IKEA's commitments highlighted in the company's sustainability strategy, particularly its hopes to transition to a circular business model by 2030, using only renewable or recycled raw material. By 2022, there are two created solutions, aimed at two target groups - businesses and individual customers.\u003C/p>","\u003Cp>Renting furniture can solve the problems of “fast furniture”, which relies on cheaper materials. To test the concept out, the company introduced a limited rollout of IKEA Rental in six markets in 2021: Finland, Sweden, Denmark, Norway, Spain, and Poland. By 2022, the IKEA company is already offering consumers to rent a complete\u003Cstrong> \u003C/strong>IKEA bedroom, living room, dining room, student room, or workspace at \u003Cstrong>Move & Rent.\u003C/strong> For businesses, it introduced \u003Cstrong>IKEA RENTAL\u003C/strong> as a comprehensive solution. Starting from only 1 euro per month as rental payment, the company Ikea has been operating and monetizing the 'lease' element.\u003C/p>",[354,356,358,360],{"name":355,"type":223,"value":355},"https://www.ikea.com/es/en/ikea-business/ikea-rental-furniture-rental-for-businesses-pub266478f0",{"name":357,"type":223,"value":357},"https://www.deseret.com/u-s-world/2022/1/24/22899344/ikea-tests-out-furniture-rental-model",{"name":359,"type":223,"value":359},"https://pacecircular.org/taxonomy/term/5",{"name":361,"type":223,"value":361},"https://www.rts.com/blog/furniture-waste-a-growing-issue/#:~:text=According%20to%20the%20EPA%2C%20furniture,landfill%20was%20recovered%20for%20recycling.",{"id":17,"type":231,"cta":6,"cta_link":6,"created_at":363,"updated_at":364,"owner_id":188,"owner_relationship":180,"views":168,"owner":365,"image":366,"contributors":369,"article_locations":372,"article_industries":375,"view_count":168,"like_count":168,"collection_count":172,"content":378,"can_edit":229},"2021-02-11T15:39:44.623Z","2022-08-16T08:40:21.737Z",{"id":188,"type":5,"owner_id":188,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":367,"link":368,"alt":6,"source":6,"created_at":363,"updated_at":364,"article_id":17,"image_profile_id":6,"banner_profile_id":6},"-OcQh8HnYhA=","https://kh-assets.prod.circularity-gap.world/main-image/1778152468768-kh8WJ5Rr.jpeg",[370,371],{"contributor_id":4},{"contributor_id":188},[373],{"article_id":17,"location_id":200,"created_at":13,"updated_at":6,"location":374},{"id":200,"type":195,"name":202,"color":6,"parent_location_id":203,"created_at":204,"updated_at":6},[376],{"article_id":17,"industry_id":207,"created_at":13,"updated_at":6,"industry":377},{"id":207,"name":209,"description":210,"sector":211},{"id":379,"score":168,"body":380,"status":228,"article_id":17,"created_at":363,"updated_at":364,"published_at":363},"nCs2",{"title":381,"outcome":382,"problem":383,"summary":384,"solution":385,"attachment":386},"'Don't Buy This Jacket!' Claim Turns Into Business and Climate Successful Campaign","\u003Cp>Don’t Buy This Jacket campaign is one of the best examples to be found on deepening one’s Systemic Authenticity, and its resulting success in the marketplace made it a true innovation.\u003C/p>\u003Cp>This, perhaps, quite counter-intuitive move within the context of business environment brought the company increased revenues, but only because the company is indeed acting upon its mission of being a sustainable company.\u003C/p>\u003Cp>Patagonia has shown its success of adherence to sustainability principles through growth levels in their top line, margins, and market share.\u003C/p>","\u003Cp>Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams.\u003C/p>\u003Cp>Moreover, 85% of all textiles go to the landfills each year (UNECE, 2018), and washing some types of clothes results in significant amounts of microplastics.\u003C/p>\u003Cp>Raising social awareness regarding the impacts of textile, in particular clothing industry, upon the environment was the main goal of Patagonia's Black Friday campaign in 2011.\u003C/p>","\u003Cp>Patagonia, an outdoor clothing brand, ran a campaign on Black Friday in 2011 urging consumers not to buy their jacket.\u003C/p>\u003Cp>With this ad, the company aspired to raise consumer awareness regarding the consequences of over-consumption, especially in the textile industry.\u003C/p>\u003Cp>The ad highlights how each piece of Patagonia clothing—despite being made from recycled materials—emits far more greenhouse gas (GHG) than it weighs, in addition to increased use of freshwater for production purposes.\u003C/p>\u003Cp>The results of the campaign were estimated as 'successful' by the company. Even though the advertisement had an element of a reverse psychology, making customers buy more of Patagonia's clothing, the net effect was positive.\u003C/p>","\u003Cp>Big advertisement campaign was the found solution. First, Patagonia partnered with eBay. Together, they decided on publishing a full-page ad in the New York Times newspaper, showing Patagonia's best-selling jacket with a banner that read: Don’t Buy This Jacket.\u003C/p>\u003Cp>Besides the add in New York Times, the company sent an email to subscribers describing the environmental impact of producing its best-selling jacket. In doing so, Patagonia hoped to encourage consumers to ‘think before they buy’, and ultimately buy far less but better quality.\u003C/p>\u003Cp>The campaign was part of Patagonia’s Common Threads Initiative and Worn Wear programme for used clothing. \u003C/p>\u003Cp>The final piece of this puzzle: the company understood its capabilities and resource availability and knew what it could and could not do. Patagonia knew it had the audience and strategy, but it needed eBay to realise the campaign to the full extent.\u003C/p>",[387,389,391],{"name":388,"type":223,"value":388},"https://eu.patagonia.com/nl/en/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html",{"name":390,"type":223,"value":390},"https://wornwear.patagonia.com/?_gl=1*ixoclz*_ga*OTgxMjA4NzE3LjE2MTMwNTY5OTA.*_ga_7BM4Z0QBKP*MTYxMzA1Njk4OS4xLjEuMTYxMzA1NzA1MS4w",{"name":392,"type":223,"value":392},"https://hbr.org/2012/11/patagonias-provocative-black-f",{"id":21,"type":231,"cta":6,"cta_link":6,"created_at":394,"updated_at":395,"owner_id":4,"owner_relationship":180,"views":168,"owner":396,"image":397,"contributors":400,"article_locations":402,"article_industries":405,"view_count":168,"like_count":168,"collection_count":172,"content":408,"can_edit":229},"2022-08-05T09:12:38.138Z","2022-08-05T13:37:58.287Z",{"id":4,"type":5,"owner_id":4,"about":6,"job_title":6,"url":6,"linkedin":6,"email":6,"staff_of_id":6,"organisation_id":6,"organisation":6},{"id":398,"link":399,"alt":6,"source":6,"created_at":394,"updated_at":395,"article_id":21,"image_profile_id":6,"banner_profile_id":6},"zs9FyeU0DE4=","https://kh-assets.prod.circularity-gap.world/main-image/1778152763874-8fElWQNg.jpeg",[401],{"contributor_id":4},[403],{"article_id":21,"location_id":200,"created_at":13,"updated_at":6,"location":404},{"id":200,"type":195,"name":202,"color":6,"parent_location_id":203,"created_at":204,"updated_at":6},[406],{"article_id":21,"industry_id":207,"created_at":13,"updated_at":6,"industry":407},{"id":207,"name":209,"description":210,"sector":211},{"id":409,"score":168,"body":410,"status":228,"article_id":21,"created_at":394,"updated_at":395,"published_at":394},"4Ovl",{"title":411,"outcome":412,"problem":413,"summary":414,"solution":415,"attachment":416},"Clothing Brand GUESS and Homeboy Industries' Collection \"Like No Other\"","\u003Cp>GUESS and Homeboy Recycling's new line of goods and apparel provides a new way to support environmental sustainability, facilitate creativity, create new jobs, and uplift the community, offerring unique pieces for different tastes, and at the same time, ensuring the circularity principle implementation.\u003C/p>","\u003Cp>It has been estimated that somewhat \u003Cstrong>92 million tons\u003C/strong> of textile waste is created annually by the fashion industry, and this is only the final product turning to waste. If resources spent during the production process are also considered, such as fresh water and fertilizer used for natural fabrics' growth and energy spent on utilising the equipment, it becomes a major issue and point of concern regarding our planetary boundaries.\u003C/p>","\u003Cp>In collaboration with Homeboy Industries, GUESS has developed a unique process to give new life to old clothing. By transforming recycled pieces into fun, fashionable creations, GUESS is building a new pathway to being fabulously sustainable. Tote bags, patchwork denim, bustiers, and even throw pillows - upcycled fashion is for everyone.\u003C/p>","\u003Cp>Homeboy Industries provides comprehensive trauma‐informed, wrap‐around support services such as tattoo removal, mental health services, education, legal, housing navigation, case management, workforce development, and job training. Partnering with GUESS, they enhance their mission by having GUESS company providing hope, training, and support to marginalized population, allowing individuals to change the arc of their lives and become contributing members of the community.\u003C/p>\u003Cp>\"The Upcycled Collection is done in collaboration with Homeboy Industries and designed with the hope that each piece of clothing can give purpose to a member of the community, who can learn the skills needed to turn discarded merchandise into desirable, commodified items with an eye to the fashion set. The designs are determined by the resources at hand, which are carefully organized and sorted. The product range is \u003Cstrong>fashion to non‐fashion pieces\u003C/strong>, so there is something for everyone\", says Amy Enuke, Young Contemporary Design Director. Transforming recycled clothing yields distinctly unique pieces, and that is its ultimate appeal.\u003C/p>",[417,419,421],{"name":418,"type":223,"value":418},"https://www.wallstreet-online.de/nachricht/15744800-guess-and-homeboy-industries-announce-the-upcycled-collection-a-new-way-to-re-wear",{"name":420,"type":223,"value":420},"https://goodonyou.eco/waste-luxury-fashion/",{"name":422,"type":223,"value":422},"https://specialtyfabricsreview.com/2022/08/01/guess-homeboy-upcycled/",[]]