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Businesses need to create an attractive business model for financiers, and financiers need to change the way they perceive the risks and opportunities associated with these models.\u003C\u002Fp>\u003Cp>To help businesses position themselves in a circular context and develop future strategies for doing business in a circular economy, \u003Ca href=\"https:\u002F\u002Fsustainablefinancelab.nl\u002Fen\u002F\" target=\"_blank\">Sustainable Finance Lab\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.circle-economy.com\u002F\" target=\"_blank\">Circle Economy\u003C\u002Fa>, \u003Ca href=\"http:\u002F\u002Fnuovalente.nl\u002F\" target=\"_blank\">Nuovalente\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.tudelft.nl\u002Fen\u002F\" target=\"_blank\">TUDelft\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fhetgroenebrein.nl\u002F\" target=\"_blank\">het Groene Brein\u003C\u002Fa> got together to create the Value Hill.\u003C\u002Fp>\u003Cp>The Value Hill proposes a categorisation based on the lifecycle phases of a product: pre-, in- and post- use. This allows businesses to position themselves on the Value Hill and understand possible circular strategies they can implement as well as identify missing partners in their circular network. 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